BluefinSignals fact sheet from January 2012 shows that in a one year period (YOY): - Public tweets increased 933% to over 3.9 billion - Public comments, which were newly tracked, reached 280 million - Tweets about social TV increased nearly 2,000% to over 68.8 million tweets - Uniques tweeting about social TV increased over 500% to 12.5 million - The top networks for social TV comments were FOX, CBS, and NBC

1. BluefinSignals Fact Sheet - January 2012
3.90B Public Tweets 280M Public Comments
(933% YOY) (N/A)
Social TV Social TV
68.8M Tweets (1,997% YOY) 5.30M Tweets (1,331% YOY)
12.5M Uniques (594% YOY) 2.85M Uniques (916% YOY)
46% (M) 54% (F) 73% (M) 27% (F)
74.1M Comments 53% Primetime
7
Daily Social TV Comments (M)
6
5
4
3
2
1
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112 8,055 87,018
Networks Shows Telecasts
TOP 10 NETWORKS TOP 10 TELECASTS # Comments
# Comments
1 FOX 10,305,654 1 NFC Championship: Giants at 49ers (FOX) 2,850,860
2 CBS 9,976,760 2 AFC Championship: Ravens at Patriots (CBS) 2,443,280
3 NBC 4,756,702 3 AFC Wild-Card Game: Steelers at Broncos (CBS) 2,137,220
4 ESPN 4,652,986 4 AFC Divisional Playoff: Broncos at Patriots (CBS) 1,873,360
5 ABC 3,574,356 5 NFC Divisional Playoff: Saints at 49ers (FOX) 1,809,570
6 TNT 2,994,261 6 NFC Divisional Playoff: Giants at Packers (FOX) 1,597,450
7 MTV 2,941,676 7 The 69th Annual Golden Globe Awards (NBC) 1,111,540
8 VH1 2,819,242 8 NBA: Lakers at Heat (TNT) 1,055,360
9 NBA TV 2,463,683 9 2012 Allstate BCS National Championship (ESPN) 948,727
10 ABC Family 2,341,872 10 State of the Union (CNBC) 880,854