SEO - Online visibility and quality traffic delivered with results you can measure

1. SEO
Online visibility and quality traffic delivered with
results you can measure

2. We provide marketers and creative
agencies with quality-driven digital
search marketing expertise.
www.bluegrassdigital.com

3. What our clients say…
I cannot say enough good things about Bluegrass. They are, simply
put, excellent. More rabbits have been pulled from more hats than I
care to mention by Nick, Mark and their team.
From unbelievably tight deadlines with the highest quality
implementation, they have delivered time and time again. And if
that wasn't enough, they are down-to-earth, lovely and solutions
focused people. I continue to use them, and will do so for many
years to come. I recommend any agency or client for that matter to
do the same.
Matt Ross
Executive Creative Director, King James and Punk
www.bluegrassdigital.com

4. Why us?
o Digital marketing expertise that extends across a full range of digital platforms
o Over 14 years experience in digital marketing and delivery excellence
o A team of 18 professionals based in Cape Town
o Over 450 digital projects – web - mobile – social
o We develop partnership’s for the long-term
o We have a genuine passion for what we do
o We focus on producing quality “white-hat” results based on the clients’ key business objectives
o A philosophy of developing engaging and compelling digital media solutions – unique to each
client
o We work best as an extension of our client’s marketing teams
www.bluegrassdigital.com

5. Our clients
www.bluegrassdigital.com

6. What is SEO
SEO stands for Search Engine Optimisation. It is a process
of gaining traffic to your website via search engine’s
natural(organic or unpaid) listings.
o Deliver brand awareness through organic search
Content
o Target you keywords to a global or regional
audience
o Targeted Traffic equals more sales
Authority Technology
o High ROI with an effective campaign
o Creating long term visibility for your website
o Cost effective - Decrease monthly spend on
PPC.CPC.CPA
www.bluegrassdigital.com

7. Search Engine Results
Only 18% of clicks
go here
Advertisements
Pay Per Click
82% of clicks
go here
www.bluegrassdigital.com

8. SEO approach
Website Analysis In-depth review of your website usability, code, content and internal linking
Keyword Discovery Meticulous keyword research, external tools, competitors and your site log-files
Code Optimisation W3C compliancy, code density, javascript and HTML element optimization
Content Optimisation Optimisation of existing content and strategies to impact the news cycle
In-bound Links Identification of authority links and link building strategy
Competitor analysis Factor in competitor activity to ensure comprehensive approach
Leverage the SEO benefit , - Facebook, Wikipedia, blogs, micro blogs, social
Social Media
book marking and image/video content
www.bluegrassdigital.com

9. SEO is Social Media
SEO includes a comprehensive strategy covering all key areas of Social Media
Social Blogging & Social
Video Applications
networking Micro blogging Book marking
Why ?
Leverage the
Promote new
benefits of Utilize data Manage
products Engagement
online And information reputation
in the space
networking
www.bluegrassdigital.com

10. Benefits of SEO
60% of online users start a product search by using a
search engine.
90% of online users click on the first page of the SERPs
35% of online users click on the first result of the SERPs
www.bluegrassdigital.com

11. Philosophy
At Bluegrass we believe that to create a successful SEO campaign a
website needs to have a strong technical foundation. This is why we
recommend all SEO campaigns start with a full technical SEO audit
followed by technical recommendations and fixes. Once we have
established a solid technical foundation we can more on to a move
onto a more strategic SEO campaign of which content plays a big
part.
SEO Audit SEO Fixes SEO Strategy
• Review of • Technical • Content
website recommendati Marketing
• Competitor ons • SEO
Review • SEO maintenance
• Base report Consultation • Reporting
• Keyword
Research
www.bluegrassdigital.com

12. SEO Cycle
Continuously evolve inline with KPIs, changes in technology and search
engines
Enhancing , improving, content,
Strategize processes & performance
o Monitor KPI’s & user behaviour
Keyword o Analyse & produce actionable insights
Analyse Analysis o Apply website optimisation principles
o Deploy updates
o Assess ongoing online marketing goals
Deploy Content
www.bluegrassdigital.com

13. How long should it take
www.bluegrassdigital.com

14. Contact details
Nicholas Durrant
Managing Director
London: Johannesburg: Cape Town:
Unit C7, Commodore House 1st Floor 3rd Floor, Sunclare Building
Battersea Reach 82 Maude Street 21 Dreyer Street
Juniper Drive Sandton Claremont
SW18 1TW 2146 7800
Tel: +44 (0)203 326 1580 Tel: +27 (0)10 003 0250 Tel: +27 (0)21 671 1966
Fax: +44 (0)845 688 3362 Fax: +27 (0)11 783 4383 Fax: +27 (0)21 671 6337
e-mail: nick@bluegrassdigital.com
Web: www.bluegrassdigital.com
www.bluegrassdigital.com