In part two, you will learn the remaining five ways to improve your ranking through SEO from a search engine optimization company.

1. 10 Ways to Improve Your Ranking
Through SEO (Part 2 of 2)
Monday, 19 August, 13

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Part 1 Review
• In part one, we reviewed the
first five ways to improve your
ranking through SEO, including:
‣ Blogging
‣ New Web pages
‣ Link building outreach
‣ Slideshare
‣ YouTube
Monday, 19 August, 13

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Part 2 Overview
• In part two, we are going to
discuss the five remaining ways
to improve your ranking
through SEO, including:
‣ Podcasts
‣ Blog commenting
‣ Guest blog posts
‣ Online magazines
‣ Web 2.0 Websites
Monday, 19 August, 13

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6. Podcasts
• In part one, we spoke about
the important of repurposing
content into different mediums
since different people consume
information in different ways
• We discussed how a blog post
can be repurposed into slides
and uploaded into Slideshare
• We recommended repurposing
your slides into videos as well
for YouTube
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6. Podcasts
• We also recommend exporting
the audio from your video as a
podcast
• It’s simply a matter of editing
the intro and exit for your
audio to work as a podcast
• Things to include in your
podcast intro include the name
of your podcast series as well
as what will be covered in your
podcast
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6. Podcasts
• Your exit should include a call
to action that is relevant to
your topic and audience
• For example, if the podcast is
about SEO, the call to action
could be to download an
ebook or video series
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7. Blog Commenting
• Important to establish a
relationship with relevant
bloggers
• Establishes a backlink
• Can also drive traffic
‣ Try to be one of the first
three to five people to
comment to get exposure to
drive traffic
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8. Guest Blog Posts
• A good blog post on a reputable
Website is very powerful
• It is more difficult to get than a
link from a directory, but it’s
more valuable
• Read their rules
• Important to write a good post
to drive traffic, not just ranking
• Deliver the post to them in the
right format
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8. Guest Blog Posts
• Some do not allow backlink
• If they do allow backlink, add
backlink into the introduction
for yourself
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9. Online Magazines
• So far, we have emphasized the
importance of repurposing your
content into various mediums
• It’s now easier than ever to
publish your own content into
the form of your own magazine
• If you have developed blog
posts, podcasts, and videos,
why not repurpose all of this
content as a magazine?
Monday, 19 August, 13

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9. Online Magazines
• There are several applications
that you can use to develop
your own Apple Newsstand
magazine
• This is a gantastic way to
establish instant credibility in
your market and drive traffic to
your Website
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10. Web 2.0 Websites
• Many people are using Web
2.0 site and they don’t
realize it
• Web 2.0 sites include blogs,
wikis, and social networks
• There are a multitude of Web
2.0 sites that enable you to
build your own profile and
community
• If you do a search for “Web
2.0 sites” you will come
across several lists of Web
2.0 sites that you can
establish a profile on and
backlinks to your Website
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10. Web 2.0 Websites
• Examples of powerful Web
2.0 Websites for SEO include:
‣ Hubpages
‣ Weebly
‣ Typead
‣ Squidoo
‣ Webs
‣ Bravenet
‣ Xanga
‣ Blogsome
‣ Jimbo
‣ Wetpaint
‣ Open Diary
‣ Blog Drive
‣ Blogger
‣ Wordpress
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Monday, 19 August, 13