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Ten ways for booksellers to leverage social media

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Clayton Wehner
Clayton Wehner

Presentation delivered by Clayton Wehner to the Australian Booksellers Association Conference in Melbourne, July 2011. Contains ten simple steps for booksellers to get involved in social media.

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Ten Ways for Booksellers to Leverage Social Media Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation will be available at: http://www.bluetrainenterprises.com.au/aba
A short video to start… ,[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
1. Dip your toe in & join the party… ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object]
2. Fix your website! ,[object Object],[object Object]
3. Get bloggin’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
4. Facebook it up for your biz ,[object Object],[object Object],[object Object],[object Object]
 
 
Extending your Facebook presence ,[object Object],[object Object],[object Object],[object Object]
 
5. Start Tweet, Tweet, Tweetin’ ,[object Object],[object Object],[object Object]
 
 
What are those weird characters, man? ,[object Object],[object Object],[object Object]
 
6. Automate & centralise posting ,[object Object],[object Object],[object Object]
 
 
7. Integrate & enable sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
8. Publish book event video online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
9. Start an internal wiki to store stuff ,[object Object],[object Object],[object Object],[object Object]
 
10. Manage your rep & pry on competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
That’s it… ,[object Object]

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Ten ways for booksellers to leverage social media

  • 1. Ten Ways for Booksellers to Leverage Social Media Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation will be available at: http://www.bluetrainenterprises.com.au/aba
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