1. Beyond Mobile:
Touch Enabled Marketing for Every Screen
Steffan Berelowitz February 25, 2013
CEO and Conductor
steffan@bluetrainmobile.com
617-312-7900
86 links11 header and footer links8 primary navigation links3 on view3 upcoming3 news3 social media, 1 blog and 1 enews links
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A desktop user:Sitting at a home office, planning the weekend, may have the Boston Globe calendar up, doing in depth research, sees a concert, may listed to a clip, may google the artist and return to the siteTablet user:- May be in front of the TV, distracted with a show, more interested in a brief browse, what’s showing, what’s interesting, may return to it later from another deviceSmartphone user- May be waiting for a friend sitting at a lunch, thinking about what to do that night, maybe walking to the museum, needs directions or to confirm the hours, maybe inside the museum, looking up an artist or listening to an audio clip, may be leaving the museum forwarding a link to a friend, tweeting or reviewing the exhibit on yelp
“Prepares you for the explosive growth and new opportunities on the mobile internetForces you to focus and enables you to innovate in ways you previously couldn’t”
Once you’re done with your mobile site, then you can progressively think about the other devices, including tablet and desktop 84% of people use a mobile devices while watch in TVSocial is increasingly the launching point for content marketing, and people are using social on mobile in drovesThe future of consumer marketing is mobile – it’s going to happenWhat’s really exciting about Mobile First is that ultimately the innovations in touch interfaces will impact the Desktop. But beyond that, touch interfaces will marginalize desktop
Once engaged, Glass is capable of taking photos, recording videos, looking up answers on Google, showing reminders (such as for a flight) and sharing whatever you're looking at — either via messaging or through a Google+ Hangout
Once you’re done with your mobile site, then you can progressively think about the other devices, including tablet and desktop 84% of people use a mobile devices while watch in TVSocial is increasingly the launching point for content marketing, and people are using social on mobile in drovesThe future of consumer marketing is mobile – it’s going to happenWhat’s really exciting about Mobile First is that ultimately the innovations in touch interfaces will impact the Desktop. But beyond that, touch interfaces will marginalize desktop
