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OTTER
Case study
What is OTTER?
Erik Wood, Founder and CEO of OTTER, is a father who witnessed his youngest
daughter come inches from being another statistic in the text and drive epidemic.
This traumatic experience inspired Erik to design and build a GPS based app called
OTTER (One Touch Text Response) for smartphones that eliminates the need to
respond to an incoming text or phone call when driving.
The OTTER story
Seattle based OTTER launched their first app in April
2010. OTTER silences all chimes, ringtones and buzzes
when the user’s vehicle exceeds ten miles per hour and
sends incoming texts a customisable auto reply. Unless
a Bluetooth accessory is enabled, all calls silently go
to voicemail to stop you from fumbling for that ringing
phone. There is also a Parental Control feature for teen
drivers.


In the United States alone, ‘Text and Drive’ behaviour
was the cause of 16,141 highway deaths from 2001
to 2007 and over 200,000 non-fatal accidents last
year. Effecting real change to this epidemic will need
to include a comprehensive understanding of the
texting culture. At the end of the day, tangible change
will come from the end user – the delivery man, the
carpooling mum, or the teen driver – all choosing not to
text and drive.
Features
OTTER provides an intuitive texting auto-reply feature
for the user. What does this have to do with road
safety? Nothing – at least not directly. But Erik has
heard of teens and business people alike using OTTER
to schedule their own “texting blackout periods” so
they can get some focused work done without feeling
disconnected from their social network.


OTTER offers customised pre-set messages for:
•	 Manual	Mode:	Instant,	one-touch	text	replies
•	 	 uto-Reply:	Automatically	replies	to	incoming	
   A
   texts with timer option; silences notifications – no
   distractions!
•	 	 PS	Mode:	Automatically	replies	to	incoming	texts	
   G
   while driving; silences notifications – no distractions!
   (Bluetooth friendly)


Plus OTTER’s Parental Control feature sets & locks
OTTER’s	GPS	Mode	on	a	teen’s	phone	via	a	passcode.
How is BlueVia helping OTTER?
           The	BlueVia	SMS	API	is	used	to	send	
           out auto response text messages
           to inbound text messages when the
           user switches on OTTER. Each one of
           these auto response messages takes
                                                     “BlueVia represents a viable
           advantage	of	the	BlueVia	SMS	API	         and efficient method for a
                                                     small app developer to reach
           business model, generating recurring
           revenues for OTTER LLC.
                                                     millions of new customers
           In addition OTTER has taken
           advantage of BlueVia’s seamless App
                                                     previously out of reach. This
           publication process to begin offering     pioneering conduit is a game
           the app in Telefonica’s Argentinian
           App Store.                                changer to app developers
                                                     around the world”
 Importantly	the	BlueVia	SMS	business	model	has	
 allowed Erik to provide the app free of charge to   Erik Wood
 Telefonica customers, saving them the regular       OTTER LLC Founder and CEO
 $4.99 pay per download cost. This removes a key
 adoption barrier for OTTER, by allowing users
 to try the app out without the fear of paying for
 something up-front they may not then use.
OTTER supports Android, Blackberry and Symbian
 Smartphones and is available from Telefonica’s
           Argentinian App Store.




          You can contact OTTER via:
             www.OTTERapp.com
             info@OTTERapp.com
             Twitter: @OTTERapp
For Press and Media Enquiries:

33 Digital
BlueVia@33-digital.com
+44 (0)20 7608 2500

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Otter Case Study

  • 1. OTTER Case study What is OTTER? Erik Wood, Founder and CEO of OTTER, is a father who witnessed his youngest daughter come inches from being another statistic in the text and drive epidemic. This traumatic experience inspired Erik to design and build a GPS based app called OTTER (One Touch Text Response) for smartphones that eliminates the need to respond to an incoming text or phone call when driving.
  • 2. The OTTER story Seattle based OTTER launched their first app in April 2010. OTTER silences all chimes, ringtones and buzzes when the user’s vehicle exceeds ten miles per hour and sends incoming texts a customisable auto reply. Unless a Bluetooth accessory is enabled, all calls silently go to voicemail to stop you from fumbling for that ringing phone. There is also a Parental Control feature for teen drivers. In the United States alone, ‘Text and Drive’ behaviour was the cause of 16,141 highway deaths from 2001 to 2007 and over 200,000 non-fatal accidents last year. Effecting real change to this epidemic will need to include a comprehensive understanding of the texting culture. At the end of the day, tangible change will come from the end user – the delivery man, the carpooling mum, or the teen driver – all choosing not to text and drive.
  • 3. Features OTTER provides an intuitive texting auto-reply feature for the user. What does this have to do with road safety? Nothing – at least not directly. But Erik has heard of teens and business people alike using OTTER to schedule their own “texting blackout periods” so they can get some focused work done without feeling disconnected from their social network. OTTER offers customised pre-set messages for: • Manual Mode: Instant, one-touch text replies • uto-Reply: Automatically replies to incoming A texts with timer option; silences notifications – no distractions! • PS Mode: Automatically replies to incoming texts G while driving; silences notifications – no distractions! (Bluetooth friendly) Plus OTTER’s Parental Control feature sets & locks OTTER’s GPS Mode on a teen’s phone via a passcode.
  • 4. How is BlueVia helping OTTER? The BlueVia SMS API is used to send out auto response text messages to inbound text messages when the user switches on OTTER. Each one of these auto response messages takes “BlueVia represents a viable advantage of the BlueVia SMS API and efficient method for a small app developer to reach business model, generating recurring revenues for OTTER LLC. millions of new customers In addition OTTER has taken advantage of BlueVia’s seamless App previously out of reach. This publication process to begin offering pioneering conduit is a game the app in Telefonica’s Argentinian App Store. changer to app developers around the world” Importantly the BlueVia SMS business model has allowed Erik to provide the app free of charge to Erik Wood Telefonica customers, saving them the regular OTTER LLC Founder and CEO $4.99 pay per download cost. This removes a key adoption barrier for OTTER, by allowing users to try the app out without the fear of paying for something up-front they may not then use.
  • 5. OTTER supports Android, Blackberry and Symbian Smartphones and is available from Telefonica’s Argentinian App Store. You can contact OTTER via: www.OTTERapp.com info@OTTERapp.com Twitter: @OTTERapp
  • 6. For Press and Media Enquiries: 33 Digital BlueVia@33-digital.com +44 (0)20 7608 2500