3. No. of Search Marketing Companies in
Indian States
246
122
91
67
51
4. Then, what Exactly do you mean?!
• “There is always a better way.”
― Thomas A. Edison
• We don’t dig much!
• And if we do, then don’t
interpret it smartly, resulting in
a Killer MYTH…
5. What the heck is AGENDA???
• We’ll see some very common
SEO Myths
• We’ll revise the Concepts
• We’ll apply common Logics
• We’ll Eliminate the Myths
6. Myth no. 1
• Keywords should be exact match.
- A Myth
7. If not Exact Match, then What??
Do not need to repeat verbatim
Looks bad to Users & now to Bots even
Rule applies to both Headlines and Content
With LSI Google is smarter & intelligent now!
10. Myth no. 2
• Only High PR & Do-follow Links are only
helpful - A Myth
11. NoFollow is actually a Boon! Really?
High PR does NOT always
mean High Quality
Authority Links make a future-
proof Backlink Profile
Relevancy is what matters
more than PR
Trust Rank is the Future Metric
in SEO
Natural Backlink
Profile is what we
gain
Do Add a
Reference
cum
Backlink
No Link
Juice
12. Myth no. 3
• Multiple Links from Same PR are all
equal - A Myth
13. If not equal, then what’s Difference??
What makes Google interpret the difference?
Link
Weightage!
14. Myth no. 4
• Penguin-friendly Strategy can surely save
the OLD website - A Myth
15. Why Penguin Friendly Strategy won’t work?
Hindrance
in Fresh
Start
Link
Dilution
???
Unclean
Backlink
Profile
16. Enlightenment
Authority Links matters the most rather than PR. Build Trust Rank!
Build Links without considering DoFollow - NoFollow Attributes!
Linking Platform Matters and Contextual Link matters the Most!
Beware of Link Dilution – Penguin is best friend of SEOs!
Take Proud, Its WE who are riding the Search Industry!
