This document provides an overview of search engine optimization (SEO) basics. It defines SEO as improving website visibility in search engines like Google. The document discusses key SEO elements like on-page optimization, off-page optimization, backlinks, keywords, and link building. It also explains SEO metrics like page rank and domain authority. The goal of SEO is to help websites rank higher in organic search results through both on-site and off-site optimization techniques.

1. SEO Basics
Trainer – Ajay Chandnani
Project Manager at Blurbpoint Media
Working Since 2009 in Internet Marketing Field

2. Topics We Cover
• SEO - Definition, Organic, Types
• Page Rank
• Backlink – Definition, Types
• Inbound Links & Outbound Links
• Domain Authority
• Ranking
• Google Search

3. What is SEO ?
• SEO is an abbreviation for Search Engine Optimization.
• SEO is a process to enhance your websites visibility in major
search engines Like Google.
• SEO is a process of improving the volume or quality of traffic to a
website from search engines via search results.
• SEO aims to improve rankings for relevant keywords in search
results.

4. SEO Does not Happen
Overnight
You need to Learn –
• Keyword Research
• Onsite Optimization
• Offsite Optimization
• Link Building
• Link Reputation
• Content Marketing
• Social Media
But don’t worry, We will give you training for that as well

5. Why Search Engine So Important?
• Search engines are the biggest resources of your
websites traffic.
• Higher traffic means more visitors.
• More visitors mean more customers and higher profit.

6. Organic SEO

7. Organic SEO
• As per Hubspot survey 75% People Clicks on Organic
Search results.
• One more survey says 53% people clicks on first SERP
Organic result.
• Organic SEO takes months to see changes in search
results, But With Good SEO campaign you can expect
to get ROI soon.

8. Organic SEO
Good SEO = Free Traffic (Lots of it)
Free Traffic = More Leads, More Sales...
More Profits

9. Types of SEO
• On page SEO
• Off page SEO

10. On page SEO
• On-page optimization (on-page SEO) is what can be done on the
pages of a website to maximize its performance in the search
engines for target keywords related to the on-page content.
• On-page optimization stands for all of the techniques and methods
used on your website that is hosted on a server.
• On-page optimization has an effect on your website listing in
natural results.

11. Off page SEO
• Off-page optimization (off-page SEO) is what can be done off the
pages of a website to maximize its performance in search engines
for target keywords related to the on-page content and keywords in
off- page direct-links.
• Off-page optimization is the most important part in search engines
optimization because it gives back links to your sites and it
requires a lot of work on a daily bases. It helps to maximize
website performance in search engine for target keyword.

12. What are the Off page elements ?
• Guest Blogging
• Article Submission
• Directory Submission
• Social Bookmarking
• Forum Discussion
• Blog Commenting
• Press Releases
• Video Creation & Submission
• Local Business Listing
• Linkwheel
• Infographic Creation & Submission

13. 2013’s Most focused Off Page elements
• Guest Blogging
• Web 2.0 Creation
• Social Bookmarking
• Forum Discussion
• Blog Commenting
• Press Releases
• Video Creation & Submission
• Local Business Listing
• Infographic Creation & Submission
You will have a special training for all the services from Mr. Ashish Chauhan

14. Pagerank (PR)
• PageRank is what Google uses to determine the importance of a
web page. It's one of many factors used to determine which pages
appear in search results.
In Simple words...
• Pagerank is a numeric value of a particular web page in eyes of
Google.
• PageRank was developed by Google founders Larry Page and
Sergey Brin.
• It updates in every 3-4 months.

15. What is the maximum Value of
Pagerank ?
Answer :- 10

16. What is the minimum Value of
Pagerank ?
Answer :- Unranked

17. Backlink
• Backlinks are also known as incoming links, inbound links.
Backlinks are incoming links to a website or web page. In basic
link terminology, a backlink is any link received by a web page or
website from another web page.
• Short Definition- Backlink means a link back to your website from
other website.

18. Types of Backlink
There are two kinds of backlinks :-
1. Dofollow Backlink and
2. Nofollow Backlink

19. Dofollow Backlink
• Search engine crawlers crawl the whole content on your webpage
including images, links, keywords etc. Whenever they find a link, if
the link is dofollow link then the crawlers follow the link and land on
other webpage. If you want to get indexed in Google and rank high
on Google then you have to focus on these dofollow backlinks.
• In Simple language Dofollow links will be follow and crawl by
search engine crawlers.

20. Nofollow Backlink
• Nofollow backlinks are ignored by search engine crawlers.
Whenever you are linking to any website which is not of high value
then use rel="nofollow" attribute in your html of the webpage.
• In Simple way Nofollow links will be not followed but they are crawl
by search engine crawlers.

21. Inbound Links
• An inbound link (also referred to as a back link) is a hyperlink on a
third-party web page that points to a web page on your site.

22. Outbound Links
• An outbound-link (OBL) is a link from your website to another
website. Outbound links can add value to your site by providing
useful information to users without you having to create the
content.

23. Domain Authority (DA)
• Domain authority is a measure of the power of a domain name and
is one of many search engine ranking factors. Domain authority is
based on three factors: Age, Popularity, and Size.
• Domain authority, or domain trust, is important because it will help
new pages of content (including blog posts) get indexed more
quickly and have a better chance of ranking prominently in the
search results.
• It updates every month.
• It is provided by SEOMoz itself.
• You can check DA in Open Site Explorer Or you can add SEO
Toolbar in Your browsers (Firefox or Chrome only).

24. Ranking
• If you have to check ranking for US, How you check it?
• Simply go to Google.com
• Search the keyword for which you want to check ranking and edit
the search URL in navigation bar by writing &gl=US
• We can also use a Google global Tool for checking ranking.

25. Ranking

26. Google Search
1) site:www.blurbpoint.com
To check Index pages of website.
2) link:www.blurbpoint.com
To check backlink of website.
3) cache:www.blurbpoint.com
To check last webpage cache.

27. Google Search
4) “SEO” site:com.au
To Get all SEO sites with com.au extension
5) “SEO Companies” - Double quotes “”
This will give you results which has SEO Companies or its related
terms in title or body
6) [link building] - Double square brackets []
This will give you results which has link building or its related terms
in Title only.

28. Google Search
7) intitle:"SEO“
This will give you results which has SEO in title
8) inurl:”SEO”
This will give you results which has SEO in URL.
9) filetype:pdf "seo“
This will give you result of SEO PDF Files.

29. Any Question ??

30. Thanks For Being Here