1. The document discusses the opportunities and challenges for mobile IPTV as it converges with the web and mobile technologies.
2. Key issues discussed include developing business models, delivering personalized and interactive content, and taking advantage of the unique aspects of mobility and social features of mobile.
3. For mobile IPTV to succeed, the summary argues it must go beyond simple TV to offer interactive and converged experiences, while also leveraging the mobility and social aspects of the mobile platform.
28. •How does TV being delivered to the
user easily when they move ?
•How does TV being delivered to the
user what they want immediately ?
•How does the service being
differentiated ?
•Business model for $ making ?
What’s issues on business & services ?
모바일 IPTV, 서비스 모델로 풀어야 할 숙제...
29. • Device Independent Content Providing
• UI (easy of use on the mobile)
• Optimized Platform & Middleware to
mobile
• Codec
• Security & Privacy
• Reliable Network (e.g., QoS, QoE)
• Ads & Search
What’s issues on technology ?
모바일 IPTV, 기술과 표준으로 풀어야 할 숙제...
30. TV의 모바일의
검색과광고를
고유속성을 즉시성을
활용하라
생각하라 활용하라
Think in Mobile Head !!!
소셜서비스를
활용하라
31. Utilizing Points of Mobile IPTV
모바일의 특성 활용을 통한 차별화 실현이 핵심
높은
가용성 높은
높은
양방향성
?
집중도
(IP)
짧은 높은
Business
이용시간 Social환경
Model
낮은 낮은
대역폭 UI 접근성
높은 쉬운
이동성 과금 환경