2. How to View A Poster using A. P. F. C.
Audience:
Purpose:
Form:
Content:
3. Posters: come in all shapes and sizes. They can be hand-
made, stapled to telephone posts, huge billboards, in bus
stops, on subways, in the school.
Like all advertizing, posters must create an emotional
reaction in the viewer to work.
The advertisement’s job is to link their product with the
fulfillment of a human need.
4. Audience:
- who is the poster aimed at?
- what product and company does it represent?
5. Purpose:
- what is it trying to sell?
- where is the poster put up? The location will give you clues
about
the intended audience and purpose.
6. Form
- what catches your attention in the poster? (the
artwork, the model, the words, the logo, contrast)
- what is the emotion or the reaction that it is trying to
cause in the viewer
- what is the main message?
7. Content:
- how do the emotion and message come together to
create action in the viewer
- what does the company hope you will do as a result of
the advertizing in the poster?
- is the poster effective? Does it make you feel like
reacting?
