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The New Crisis And Issues Communications - An Integrated Approach

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Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific

Presentation by Asia Pacific Lead Digital Strategist Charlie Pownall

1 of 41
The New Crisis & Issues Communications Hong Kong - July 15, 2010
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• • • • • • • • • • • • • • • • •
Readiness Recovery/ Response Re-launch
Readiness Response Reassurance
For information on this document: Talk to us online: http://www.burson-marsteller.asia All copyright, know-how and any other intellectual property rights to any techniques, principles, processes, applications, models, data, drawings, reports, methodologies, software, concepts, strategies or otherwise already owned by Burson-Marsteller (BM), or made available to BM by a third party, which form part of this document or any other works or services performed by BM, its representatives or authorised persons, remains the property of BM at all times, and no right, title, interest in or to BM’s Intellectual Property shall be assigned to or vested in any other party. BM reserves the right to seek compensation and damages for any breaches of its Intellectual Property rights by any party.

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The New Crisis And Issues Communications - An Integrated Approach

  • 1. The New Crisis & Issues Communications Hong Kong - July 15, 2010
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  • 35. Readiness Recovery/ Response Re-launch
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  • 37. Readiness Response Reassurance
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  • 41. For information on this document: Talk to us online: http://www.burson-marsteller.asia All copyright, know-how and any other intellectual property rights to any techniques, principles, processes, applications, models, data, drawings, reports, methodologies, software, concepts, strategies or otherwise already owned by Burson-Marsteller (BM), or made available to BM by a third party, which form part of this document or any other works or services performed by BM, its representatives or authorised persons, remains the property of BM at all times, and no right, title, interest in or to BM’s Intellectual Property shall be assigned to or vested in any other party. BM reserves the right to seek compensation and damages for any breaches of its Intellectual Property rights by any party.