PowerPoint deck depicting my capstone experience at Octagon

2.  “Passion. Engagement. Results.”
 Headquartered in McLean, VA , Octagon is the global leader
in the sports and entertainment industry with over 25 years of
success in client service, sponsorship consulting, event
marketing and talent representation
 A global sports, entertainment and music conglomerate
 Part of the Interpublic Group of Companies (NYS:IPG)
 World’s largest sponsorship consulting and talent
representation practice
 Influences 3 billion dollars worth of annual worldwide
sponsorship fees and branded entertainment initiatives
 Operates with over 800 employees globally, hundreds of
athlete and personality clients and manages over 13,000
events per year

3.  Founded in 1970 as one of the first sports law and management companies in
the world
 The firm later evolved into ProServ, a sports management firm focusing on tennis
 Difficulties began to arise in the 80’s, and the original partners left to start
Advantage International
 After initial success, Advantage was sold to Interpublic Group in 1997 in
order to sustain itself in the market place, and later merged into today’s
Octagon
 Two main divisions make up Octagon:
 Athletes and Personalities: broken down into sports and entertainment
categories dealing with talent representation (i.e. basketball, baseball,
football, music, First Call, Digital)
 Marketing: handling of corporate sponsorship, event management, sales,
and client sponsorship dealings
 In 2008, Octagon was awarded top sports agency honors by Sports Business
Journal and was named the inaugural Sports Agency of the Year
 Octagon later acquired a large portion of sports management firm CSMG,
including their baseball, coaches, broadcast, and marketing divisions

4. BASEBALL OLYMPICS
Felix Hernandez Natalie Coughlin
John Lackey Katie Hoff
Victor Martinez Apolo Anton Ohno
Ben Zobrist Michael Phelps
BASKETBALL PERSONALITITES
Stephen Curry Denise Austin
Rudy Gay Sebastian Copeland
Jimmer Fredette Hank Haney
Kirk Hinrich Jeanette Lee
David West
BROADCASTING ENTERTAINMENT
Brian Billick Mark Magrath
Bill Cowher Piers Morgan
Herman Edwards Nancy O’Dell
Andrea Kremer Marie Osmond
Curt Menefee Dr. Drew Pinsky
MUSIC COACHES/MANAGERS
Anastacia Bob Bowman
Escala Jack Del Rio
IL DIVO Marvin Lewis
James Joe Maddon
Mike Smith
FOOTBALL
Aaron Curry RETIRED LEGENDS
Shonn Greene Wade Boggs
Justin Tuck Randy Johnson
LaMarr Woodley Gale Sayers
Emmitt Smith
TENNIS Bart Starr
Elena Dementieva
Juan Carlos Ferrero HOCKEY
Daniela Hantuchova Dustin Byfuglien
Robin Soderling Brian Campbell
Patrik Elias
Ryan Miller

5. “Octagon is a global
powerhouse that can
understand and access
the passion for the
ultimate benefit of our
clients, partners, and
constituents.”
- Rick Dudley
President & CEO

6. NORTH AMERICA EUROPE
Atlanta Barcelona
Cary Brussels Octagon has over 800 staff, in 22 countries, on 6 continents
Charlotte Frankfurt
Chicago Istanbul
Detroit Lisbon
Huntington Beach London
Los Angeles Moscow
McLean Munich
Minneapolis Paris
Naples Stockholm
New York Zurich
Norwalk
Orlando
Ottawa ASIA
Portland Beijing
Reno Dubai
Richmond Hong Kong
Rogers Mumbai
San Diego Riyadh
San Francisco Singapore
Scottsdale Tokyo
Toronto
Tulsa AFRICA
Waterloo Cape Town
Johannesburg
AUSTALLIA
SOUTH AMERICA Hobart
Buenos Aires Melbourne
Rio de Janeiro Sydney
Santiago
Sao Paulo

7.  Receive five to ten sponsorship sales during my cold call process for
the Stephen Curry Charity Golf Tournament
 Sit in on and contribute to over 10 meetings/conference calls with
Octagon clients and/or potential sponsors
 Research, create, and present at least two of my own marketing
campaigns for Octagon athletes and personalities
 Present my ideas and work to an Octagon client, and receive his/her
feedback about the feasibility of that idea
 Discover at least five new companies to try and partner Octagon
clients and events with

8.  My Octagon Experience Highlights:
 Once in a lifetime learning opportunity
 Non-stop and fast paced work days
 Part of a large, extended family
 Able to work on projects for major clients
 Given full access to client information and pending deals
 Allowed to partake in business meetings and conference calls
 Challenged myself by working on tasks that were out of my comfort zone
 Achieved all of my goals in one way or another
 Jennifer Keene, Senior Director of Athlete and Property Marketing:
 Most influential boss I have had
 Trusted me to be able to complete difficult and critical tasks for clients
 Allowed me freedom to work on my own projects for Octagon
 Gave me the chance to meet and communicate with clients and executives
 Made sure that every day was a learning experience for me
 Taught me to read and write contracts and how to think critically
 Treated me as an equal, experienced colleague, and not an entry-level intern

9.  Daily Octagon Interactions:
 NYC office included A&P Marketing, Global Events, First Call and Octagon Access
 Only A&P Marketing intern in NYC, but worked with interns in other departments
 Interacted and connected with colleagues from every division
 Assisted other NYC interns by providing them needed information from my division
 Worked with interns from the McLean office on a weekly basis
 Interned directly for Jennifer Keene, but completed tasks for various division heads
 Met, interacted with, and supervised Octagon clients and potential sponsors
 Key Octagon Accomplishments:
 Created and presented my own marketing campaign for client Jimmer Fredette
 Worked on various sales and marketing decks for 10 different Clients
 Completed over 50 cold calls for the Stephen Curry Charity Golf Tournament
 Established sponsorship target lists for multiple clients and Octagon-run events
 Participated in over 30 various conference calls and in-person business meetings
 Designed several one-pagers to send out to perspective marketing partners

11.  What is Jimmerade?
 Used my own time to conceptualize, research and present a
unique marketing campaign
 Trend of using athletes and EDM musicians in order to promote
and market products
 Paired Octagon client Jimmer Fredette with EDM DJ Kaskade
 Connection between Mormon faith, BYU education, and being
nation-wide icons
 Came up with three companies/products that the two
personalities could endorse together
 Spalding, FRS Healthy Performance, and WeSC Headphones
 Campaign Outline:
 Television ads staring the two personalities promoting,
discussing, and using the given product
 Usage of Kaskade’s music
 Print media advertisements using the two personalities’ likeness
to be run in various sports and music publications
 YouTube viral videos to accompany the other forms of media,
allowing the personalities to interact with fans

12.  Planning Process:
 Researched previous endorsements for Jimmer and Kaskade
 Found companies that were not conflicts to existing partners
 Had to stick to the guidelines of the Mormon belief
 Established main goals of the campaign and its benefits to the
personalities, the companies, and Octagon
 Came up with an innovative way to combine the two
personalities in order to sell a specific product
 Decision Making:
 Took advantage of partnerships with Spalding and WeSC
 Showed how each product is relevant in their lives
 Assessed if there was a current need for such a campaign and
what its potential success rate would be
 Implementation:
 Compiled my research into a professional PowerPoint deck
 Usage of music, pictures, links and background information
 Presented the final concept to Jennifer Keene for approval

13.  What is Camp Culinary?
 Given the task to conceptualize, research, and create a camp
that Octagon culinary clients Monica Bhide and Mary Beth
Albright could run
 Worked with an Octagon intern in McLean in order to compile
the research and create the foundation for the camp
 The camp is to take the education of food and nutrition, and
bring it into the 21st Century
 Start in Washington, D.C. and expand through the east coast
 Delivers children the unique experience of working with
celebrity chefs while learning about food writing and cooking
 Opportunity for kids to strengthen their skills in recipe writing,
blogging, and food photography as well
 Camp Outline:
 Camp to be run during the summer (five sessions), winter (two
sessions), and spring (one session)
 Camp to run from 9:00am until 2:00pm, with each session
having a different topic
 Start off using the two Octagon clients with hope for expansion

14.  Planning Process:
 Researched already existing summer food camps in the
Metropolitan Washington, D.C. area
 Used established camps to outline pricing, structure, and
features of what our camp would consist of
 Split up the work so that each intern had specific tasks
 Established main goals of the camp and its benefits to the
personalities, the campers, and Octagon
 Researched and reached out to potential venues for the camp
 Decision Making:
 Broke down each session into a specific food category
 Priced the camp at an affordable rate
 Researched companies to be official sponsors of the camp
 Created an official calendar for the various camp sessions
 Implementation:
 Compiled my research with the other interns’ for the final deck
 Presented final concept to Jennifer Keene and Alyssa Romano

15.  Being able to sell yourself, your client, and events related to your clients is a crucial
part of finding success within the sport industry
 At Octagon, I was responsible for various projects where I had to ‘sell’specific events
 Stephen Curry Charity Golf Tournament:
 Needed to sell sponsorships of the tournament
 Over 50 target companies in the San Francisco Bay Area
 Responsible for cold calling and emailing each target, and later following-up
 Kept a running list of the status of each target and sponsor prospect
 Justin Tuck Celebrity Billiards Tournament:
 Needed to sell sponsorships and teams for the tournament
 Created target lists for local beer companies, law firms, and hospitals
 Responsible for cold emailing the targets and assessing which could be leads
 Formed a running list of the official NY Giants and NFL sponsors for outreach
 Selling of Clients:
 Emmitt Smith sales deck for Hershey’s Chocolate
 Nancy Lieberman sales deck for Celebrity Apprentice
 Monica Bhide sales deck for new endorsement deals

17.  Unable to make any definitive Stephen Curry sponsorship sales, but
was able to establish five leads that I handed off to Jennifer
 Participated in three times the amount of meetings than I had hoped
for, including a Justin Tuck charity event
 Created one of my own marketing campaigns (Jimmerade) and
created one unique client project (Culinary Camp)
 I did not personally present my ideas to clients, but work I created for
specific clients were ultimately given to them via Jennifer
 Established contacts at companies for sponsorship of the Justin Tuck
Celebrity Billiards event and for Jimmer Fredette endorsement deals