1. Chapter 3: Attention and Consciousness http://viscog.beckman.uiuc.edu/grafs/demos/11.html http://viscog.beckman.uiuc.edu/grafs/demos/12.html

5. Marcel (1983) Condition Subliminally Present Prime Consciously Present Prime Prime PALM PALM Mask XXXX Target PINE OR WRIST PINE OR WRIST Response Body part or Plant? Body Part or Plant? Reaction time How fast? How fast?

7. Marcel (1983) Results Condition Subliminally Present Prime Consciously Present Prime Targets: PINE or WRIST Found faster RT for both target words Found faster RT for one of two target words, slower RT for the other target Interpretation Both meanings were primed Only one meaning is primed, the other inhibited

9. Bowers, Regehr, Balthazard & Parker (1990) Which of these triads is coherent? What is the 4 th word that ties them together? BALL 0 Triad A Triad B Basket Swan Room Army Foot Mask

22. Signal Detection Theory (SDT) Decision Signal Present Absent Present Hit False Alarm Absent Miss Correct Rejection

25. Conjunctive vs. Feature Search Which box is it easier to detect a letter that is different? The box on top is a feature search The box on the bottom is a conjunction search L L L L L L L L L L L L L L L L L L T L L L L L L L L L L L L L L L L L L L L L L L L O L L L L L L L L L L L L

27. Another Feature Search T T T T T T T Is there a red T in the Display? T T Target is defined by a single feature According to feature integration theory the Target should “pop out” No attention required T T T T T T T T

28. Another Conjunction Search X T T X T T T Is there a red T in the Display? X X Target is defined by two Features: shape and color According FIT, the features must be combined and so attention is required Need to examine one by one X X T X T T

32. Cherry’s Shadowing Technique The lawyer defended his client as the trial began. He was able The doctor went to the park to find the homeless man. He was … .. The doctor went to the park….. Listen to two different conversations and repeat one of the messages, may be binaural or dichotic Attended Ear Unattended Ear 0

37. Treisman Attenuation Model Long Term Memory Working Memory Attenuation of Unattended Sensory Stores Filter weakens the strength of unattended information. Arrow colors represent different levels of strength If arrow reaches circle, info will be activated in working memory Note some circles are closer due to different thresholds of information 0

38. Late Selection Theory Long Term Memory Working Memory Sensory Stores All stimuli is processed to the level of meaning, relevance determines further Processing and action Deutsch & Deutsch (1963) 0