7. Deanna stephens
• New Media Associate at the
US Federal Communications
Commission (@FCC)
• “Online public engagement
tool”
#CrowdsourceSM4
8. • External Communications
Manager at McDonald’s
• “Leveraging social
interactions to a
company’s advantage”
• “Benefiting from what
other people share”
• @Lainey_McD
#CrowdsourceSM4
Lainey garcia
10. CROWDSOURCING DAILY
• Malaysia Airlines Flight 370
• Tomnod users are provided with a randomly chosen map from the
search area and are told to drop a pin if they see signs of airplane
wreckage, life rafts, oil slicks or anything that looks “suspicious”.
#CrowdsourceSM4
11. CROWDSOURCING DAILY
• Play to Cure: Genes in Space
• World’s first mobile game that uses the collective force of
players to analyze real genetic data and help beat cancer
#CrowdsourceSM4
12. COLLECTIVE INTELLIGENCE
• Groups contain more
knowledge than
individuals
• FCC Speed Test
• Crowdsourcing comes
full circle
• Not representative
#CrowdsourceSM4
13. CROWD CREATION
• Crowd possesses
creative energy
• McDonald’s + Tongal
• Make menu launches
relevant
• Leverage videos to tell
brand trust stories
• More inclined to listen to
your friends
#CrowdsourceSM4
14.
15. LEGO
• Lego utilizes Cuusoo which is a website which allows users to submit
ideas for Lego products to be turned into potential sets available
commercially
#CrowdsourceSM4
17. Dorito’s
• Crash the Super Bowl
• Crowdsourced commercials from
YouTube viewers
• Annual competition
• 2014 WINNER! Time Machine ad
• $1 Million winner
• Only cost $200 to make
#CrowdsourceSM4
18. CROWD VOTING
• Uses the crowds
judgement to
utilize vast
quantities of info
• American Idol
• Dancing With
the Stars
• So You Think You
Can Dance
#CrowdsourceSM4
19. CROWD FUNDING
• Allowing large
groups of people
to replace banks
as a source of
funds
• Kickstartr
• Crowd Tilt
#CrowdsourceSM4
20. 1 S T P R O J E C T T O H A V E T H E B L E S S I N G O F A M A J O R M O T I O N S T U D I O
NEARLY TRIPLED THE ASKING PRICE OF $2 MILLION
21. CROWDSOURCING 411
• Pick the right model
• Pick the right crowd
• Offer the right incentive
• Crowdsourcing isn’t a
replacement for paid
employees
• An enthusiastic crowd
requires direction
#CrowdsourceSM4
22. 411 CONTINUED
• Keep it simple and break it
down
• Remember Sturgeon’s Law
• Remember the 10%
• The community is always right
• Ask not what the crowd can
do for you but what you can
do for the crowd
#CrowdsourceSM4
23. LEGAL CONCERNS
• Government
• PII: Personally Identifiable Information
• PPA: Paperwork Production Act
• Brands
• Internal Legal Teams
• Crowdfunding
#CrowdsourceSM4
24. FUTURE
• Keep expanding
• Second nature to any
organization
(government/nonprof
it/company)
• Become expectation
of every company