The document discusses the shift to mobile internet computing. It notes that adoption of mobile internet is 9x faster than desktop internet in the 1990s. A big trend driving mobile usage is social, local and mobile features converging. Mobile allows people to be connected to their social networks anywhere. The document estimates 36% smartphone and 20% tablet penetration in Belgium by June 2012 and discusses expectations for winning mobile platforms globally. It also covers what makes a good mobile experience, including building on consumer insights and doing one thing really well.

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Workshop on
Mobile
Wim Vermeulen
Feb 2013

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1. WELCOME TO THE NEXT PLATFORM
SHIFT

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1960’s 1970’s 1980’s 1990’s 2010’s
DESKTOP MOBILE
MAINFRAME MINI PERSONAL
INTERNET INTERNET
COMPUTING COMPUTING COMPUTING
COMPUTING COMPUTING

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THE ADOPTION OF THE MOBILE
INTERNET GOES
9x
FASTER THAN THE DESKTOP INTERNET
IN THE NINETIES.

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2. WHAT IS THE BIG TREND DRIVING
MOBILE INTERNET USAGE

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Social, Local and Mobile converging

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Mobile allows you to be active at any
Location and at the same time to be
connected to your entire Social graph,
or network and their opinions, advice
and buying power. The implications for
Marketers are a dramatic paradigm shift
which will disrupt almost every business.
Period.
Mary Meeker, Kleiner Perkins Caufield Byers

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3. MOBILE DEVICE PENETRATION

28. Expectations Belgium June 2012
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Smartphones: 36%
Tablets: 20%

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33. Expectations winning platforms globally 10#lundis#
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34. Mobile web versus Mobile apps 10#lundis#
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design
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http://bcove.me/v75olbd8

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4. WHAT MAKES A GOOD MOBILE
EXPERIENCE?

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it’s an innovation
build on a strong consumer insight
doing one thing really great

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Let’s get to work (1)

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Q&A