21. !"#$%&'()#
*+%,#
,-.,-*/,#$/#
0,-(&#'%#
'(1(0-$#
5"#
of online consumers trust
recommendations from people they know !
Source: E-consultancy, July 2009#
23. !"#$%&'()#
*+%,#
,-.,-*/,#$/#
0,-(&#'%#
2<#
'(1(0-$#
of internet users consider online
consumers reviews when planning a
purchase !
Source: Performics Social Highlights 3#
24. !"#$%&'()#
*+%,#
,-.,-*/,#$/#
0,-(&#'%#
a"#
'(1(0-$#
of online users trust opinions posted
online!
Source: E-consultancy, July 2009.#
25. !"#$%&'()#
*+%,#
,-.,-*/,#$/#
0,-(&#'%#
6Z#
'(1(0-$#
of internet users consider buying
products from a brand directly through
social media!
Source: Nielsen Company#
48. !"#$%&'()*$%'O@4"&"/@' !"#$%&'()#
*+%,#
,-.,-*/,#$/#
0,-(&#'%#
'(1(0-$#
SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA
YOU OWN YOU RENT YOU EARN
Websites, corporate blog, Sponsorised blog articles, Spontaneous conversation
twitter account, facebook google adsense, blog in Twitter, Facebook, Blogs,
page, YouTube Channel, seeding, FB ads/ sponosred Forums, Review sites,
brand community, ... stories, affiliation Youtube, Flickr, Digg,
# campaigns, ! LinkedIn, Viadeo, Xing, !
#
62. !"#$%&'()#
*+%,#
,-.,-*/,#$/#
0,-(&#'%#
'(1(0-$#
Facebook Pages!
Talking i.e. inspiring fans, answering their
questions, giving visibility to actions!
and at the upper end, boosting
sales