By Amanda Schwarz

1. AMANDA SCHWARZ
@ajschwarz
ajs.rose@gmail.com

2. The shift

3. The shift upward

4. The shift downward

5. The catch

7. The choices

8. Methods
• Display
• Banner
• Sponsored links
• Search (SEM/SEO)
• Social Media
• Sponsored
• User Generated Content
• Email
• Newsletters
• Mobile
• Affiliate
• Adware

9. Units of measure
• CPA
• Cost Per Action
• PPP (Pay Per Performance)
• Action can be purchase, FB “like”, Video view, etc.
• CPC
• Cost Per Click
• Payout only happens on the click. No other action
• CPM
• Cost per Mille, or 1K
• Impression-based
• Best for branding plays, where eyes are important

10. Banner Advertising

11. Sponsored Links

12. Search

13. Targeting
• Geo
• Demographic
• Gender
• Age
• Income
• Retargeting
• Day-Parting, by day/hour
• Performance

14. Plan before executing

15. Social Ingot

16. Coupon Buddy
• An app developed for
the Conduit platform
• Coupon promotions that
stay with the user while
they shop
• Serves relevant
coupons, deals and
specials based on user’s
URL
• 60 MM active users
• 2500 advertisers
• 7500 active deals (500+
added daily)

17. The Future
• Big move to Affiliate Marketing
• Mobile Mobile Mobile
• Video
• Increased IAB self-regulation/crackdowns