Presentada en las XV Jornadas de Gestión de la Información: el desafío de los contenidos digitales, en la Biblioteca Nacional de España (BNE), el 21 de noviembre de 2013

1. The Book in
Transformation
XV Jornada de Gestión de la Información
November 2013
Dominique Raccah
Sourcebooks, Inc.

2. today…
book publishing in the
United States
is an industry in
transformation

3. The Book in Transformation
1.
2.
3.
4.
5.
Consumer data — Book Industry
Study Group (BISG)
The U.S. Book Market
Who is the U.S. ebook customer?
Devices
Beyond ebooks

4. [the U.S. book market]

5. Total Book Industry Revenue
$28,000,000,000
$27,500,000,000
$27,000,000,000
Revenue
$26,500,000,000
$26,000,000,000
$25,500,000,000
2008
© 2013, the Book Industry Study Group, Inc.
2009
2010
2011
2012
5

6. Total Trade (Consumer)
$15,000,000,000
$14,500,000,000
$14,000,000,000
Total Trade
$13,500,000,000
$13,000,000,000
$12,500,000,000
$12,000,000,000
2008
© 2013, the Book Industry Study Group, Inc.
2009
2010
2011
2012
6

7. ebook vs physical book – Consumer
$14,000,000,000
$12,000,000,000
$10,000,000,000
$8,000,000,000
eBooks
$6,000,000,000
Combined Print
$4,000,000,000
$2,000,000,000
$0
2008
2009
2010
2011
2012
7
© 2013, the Book Industry Study Group, Inc.

8. ebook vs physical formats– Consumer
$6,000,000,000
$5,000,000,000
$4,000,000,000
eBooks
Hardcover
$3,000,000,000
Mass-market
Softcover
$2,000,000,000
$1,000,000,000
$0
2008
2009
2010
2011
2012
8
© 2013, the Book Industry Study Group, Inc.

9. ebook vs physical book – Consumer
– Adult Fiction
$2,000,000,000
$1,800,000,000
$1,600,000,000
$1,400,000,000
$1,200,000,000
Hardcover
$1,000,000,000
Mass-market
Softcover
$800,000,000
eBooks
$600,000,000
$400,000,000
$200,000,000
$0
2008
2009
2010
2011
2012
9
© 2013, the Book Industry Study Group, Inc.

10. What categories of books are
most impacted by ebooks
today?

11. The Impact of E-books
— Adult fiction
Romance
General
Mystery & Detective
Literary
Fantasy
Historical
Science Fiction
Action & Adventure
Horror
Contemporary Women
$0 $200,000,000
$400,000,000
$600,000,000
$800,000,000
© 2013, the Book Industry Study Group, Inc.
11

12. [who is the customer]

13. 3 Year Study (11 contracted
publications)
5 publications to date
Methodology
• PubTrack™ Consumer panel of
U.S. book buying men, women and
teens balanced to US Census
•
Survey pool of ~78K book
consumers at the time of last
fielding
•
95% probability threshold
© 2011, the Book Industry Study Group, Inc.

14. Benefits of e-reading devices…

15. © 2010, the Book Industry Study Group, Inc.

16. [who is this customer? ]

17. [ reader who reads a lot ]

18. [power buyers]

19. Purchase Frequency
26.50%
1.30%
I frequently acquire ebooks (at least weekly)
17.10%
I acquire e-books on
occasion (once or
twice a month)
55.10%
I rarely or sporadically
acquire e-books
Other, please specify
© 2013, the Book Industry Study Group, Inc.
19

20. Power Buyers
26.50%
1.30%
55.10%
I frequently acquire ebooks (at least weekly)
17.10%
I acquire e-books on
occasion (once or
twice a month)
I rarely or sporadically
acquire e-books
Other, please specify
© 2013, the Book Industry Study Group, Inc.
20

21. The U.S. ebook Power Buyer
© 2013, the Book Industry Study Group, Inc.
21

22. Power Buyer Demo
(Gender)
80.00%
70.00%
60.00%
50.00%
Male
40.00%
Female
30.00%
20.00%
10.00%
0.00%
Frequently
© 2013, the Book Industry Study Group, Inc.
Occasionally
Rarely
22

23. Power Buyer Demo
(Age)
35.00%
Frequently
30.00%
25.00%
Occasionally
20.00%
15.00%
Rarely
10.00%
5.00%
0.00%
18-29
Yrs
© 2013, the Book Industry Study Group, Inc.
30-44
Yrs
45-54
Yrs
55-64
Yrs
65+
Yrs
23

24. Power Buyer Demo
(Occupation)
35.00%
30.00%
25.00%
Frequently
20.00%
15.00%
10.00%
5.00%
Occasionally
0.00%
Rarely
© 2013, the Book Industry Study Group, Inc.
24

25. Power Buyer Demo
(First Acquisition)
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
I frequently acquire
e-books (at least
weekly)
I acquire e-books on
occasion (once or
twice a month)
0.00%
I rarely or
sporadically acquire
e-books
© 2013, the Book Industry Study Group, Inc.
25

26. Power Buyer Demo
(Acquisition Source)
© 2013, the Book Industry Study Group, Inc.
26

27. [devices]

28. law of diffusion of innovation
-Simon Sinek, Ted Talk

29. © 2013, the Book Industry Study Group, Inc.
29

30. What is your preferred device
for reading e-books?
60.0%
50.0%
40.0%
Amazon
30.0%
Desktop/Laptop
20.0%
All Other
© 2013, the Book Industry Study Group, Inc.
Jan-13
Nov-12
Sep-12
Jul-12
May-12
Mar-12
Jan-12
Nov-11
Sep-11
Jul-11
May-11
Mar-11
0.0%
Jan-11
10.0%
30

31. What is your preferred device
for reading e-books – Power Buyers
© 2013, the Book Industry Study Group, Inc.
31

32. What is your preferred device
for reading e-books?
Dedicated E-Readers
Frequently
Occasionally
Rarely
Tablets
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
© 2013, the Book Industry Study Group, Inc.
32

33. Conclusion
The market is maturing and settling down.
The longer someone is in the market, the more
predictable his or her behavior becomes.
Tablets are overtaking e-readers, but not with power
buyers.
Ebooks are still driven by fiction.
And in the U.S., Amazon is dominant.
© 2013, the Book Industry Study Group, Inc.
33

34. beyond ebooks

35. for Sourcebooks,
in 2013 eBook dollars
= 30% of $ sold

36. Slower ebook transformation for
categories such as reference
and children’s books…

37. Digital opens opportunities
beyond ebooks

38. Benedict Evans (@benedictevans)
Mobile is eating the world, June 2013

39. Benedict Evans (@benedictevans)
Mobile is eating the world, June 2013

40. Benedict Evans (@benedictevans)
Mobile is eating the world, June 2013

41. e-books
enhanced e-books
online platforms
the world for book publishers
just got a lot BIGGER
user-generated
content
online
communities
(mobile)
apps

42. e-books
enhanced e-books
online platforms
How can you serve
your readers better?
user-generated
content
online
communities
(mobile)
apps

43. e-books
enhanced e-books
online platforms
How can you serve
your readers better?
user-generated
content
online
communities
(mobile)
apps

44. It’s not just the
book that’s
transforming.
It’s the book
publisher.
Digital changes
everything.

45. “Procuremos más ser padres de
nuestro porvenir que hijos de
nuestro pasado.”
“We should try to be the parents of our future
rather than the offspring of our past.”
-Miguel de Unamuno (1864-1936)
Spanish essayist, novelist, poet,
playwright, and philosopher

46. Thank YOU!
Email: dominique.raccah@sourcebooks.com
Twitter: @draccah
LinkedIn Group: Ebooks, Digital Books and Content
Publishing Network