Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads heralding four different must-have services. The days of having a small set of options have gone the way of the dodo, and sadly, this isn't for the betterment of mankind. Modern products need to pull out every trick to get their product in front of consumers, and getting their attention isn't the hard part. It's what follows that gets challenging…getting someone to buy a product? Understanding the anatomy of a choice is crucial to surviving the new world of product design. If designers, developers and product owners can better understand how choices are made and, more importantly, why they get made, they will be better equipped to disrupt the market. This talk explores the complexity of making choices and how an environment built for choice leads to a better customer experience.

1. Brad Nunnally - @bnunnally
Perficient XD - UX Solution Architect
SxSW 2013 Visual Aid Submission
Choice...
The Gateway Drug to Engagement

2. The World’s Gone Crazy!
Source
www.commercialalert.org/Yankelovich.pdf

3. Finding Value Is A Challenge
Source
http://flic.kr/p/74NZBo
Which one is
the best needle?

4. The Barriers To
Meaningful Choices
Source
http://flic.kr/p/8sg2q5

5. Attention Is A Tricky Beast
Source
http://flic.kr/p/djz3FQ

6. Noisy & Cluttered Environments
Source
http://flic.kr/p/7HgkV

7. Effort Needed To Make A Choice
Source
http://flic.kr/p/92yK3e

8. These Barriers Are The
Anatomy Of A Choice
Source
http://flic.kr/p/dv4ejH

9. So What?

10. Better Choices
=More Engagement
More Loyalty
=

11. Thank You!
Brad Nunnally
UX Solution Architect
Perficient Experience Design
Email - brad.nunnally@perficient.com
Twitter - @bnunnally
Site - www.onestraythought.com