Business Model Innovation by criminals #smc2011be by @boardofinno
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Business Model Innovation by criminals #smc2011be by @boardofinno
- 2. How to find new ways to make money ? @nickdemey #smc2011be Boardofinnovation.com
- 3. Copy business model patterns between industries! @nickdemey #smc2011be Boardofinnovation.com
- 4. Learn from criminals the most creative entrepreneurs out there! @nickdemey #smc2011be Boardofinnovation.com
- 5. Remember? $1500 profit on the sale of 1 laptop!
- 6. Penny auction sites aka Pay-Per-Bid Auctions • Start price: $0 • Pay to make a bid • New price = +$0,1 • Timer resets
- 7. Huge profits! +4000 bids at $0.6 = $2400 revenue
- 10. Struggle for live - Business Model Darwinism
- 11. Only few survive... - use multiple revenue streams
- 12. Marketing take-aways Pull Push
- 13. Marketing take-aways Pull Push Abuse a huge demand.
- 14. Marketing take-aways Pull Push Create a huge demand.
- 15. Pull: extreme demand in alcohol (1920)
- 16. Pull: extreme demand in alcohol (1920) White Grape Juice: warning After dissolving the brick in a gallon of water, do not place the liquid in a jug away in the cupboard for twenty days, because then it would turn into wine.
- 17. Ban on your product? Opportunity! Text @nickdemey #cwf11 Boardofinnovation.com
- 18. Pull: extreme demand lightbulbs (2010)
- 19. What do they have in common? Text
- 20. Text or more vegetable than before...
- 21. Pull Push Create a huge demand.
- 22. It’s no problem when your client doesn’t have a problem as long as he thinks he has a problem that you can solve. @nickdemey #smc2011be Boardofinnovation.com
- 23. Push: You’re infected! *not*
- 24. cc shandilee Most popular tactic Scare the S**T out of your customers! There is nothing better than a scared client. @nickdemey #cwf11 Boardofinnovation.com
- 25. Push: Fear! Who’s getting rich? (2010) Costs Piracy $ 0,14B Ransom
- 26. Push: Fear! Who’s getting rich? (2010) Costs Piracy $ 9B Security,... $ 1,8B Insurance $ 0,14B Ransom
- 27. Last take away... - the naive people trap- @nickdemey #smc2011be Boardofinnovation.com
- 28. To good to be true?
- 29. To good to be true? “Naive people list” €2 - €5/head
- 30. Have the guts to get out of your comfort zone! @nickdemey nick@boardofinnovation.com More info & examples: Boardofinnovation.com