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Decision Making Process Environmental influences Marketing Mix influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recognition of problem Search for information Evaluation of alternatives Purchase decision Post-purchase evaluation Individual influences Group influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Decision Making Process

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