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Social Media in afaceri: Studii de caz

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Bobby Voicu
Bobby Voicu

Studii de caz despre afaceri (din .ro si din afara) care folosesc Social Media si au urmarit rezultatele in cifra de afaceri

Tecnología
1 de 12
Social Media in business? Exemple Bobby Voicu – Social Media Snowcamp 2011
Inghetata Humphry Slocombe • Twitter succes • Un magazin de inghetata cu 14 locuri • 300.000 de followeri • Impertinent • Fii diferit!
Emerson Salon • Twitter, Facebook, blog • 75% dintre clienti de pe social media • Site personalizat • Clientii din social media sunt mai fideli si cheltuie mai mult
Uniqlo – 26 de ani • Twitter to the max • Discount de 10E • 60.000 de persoane au primit discount • Aprox. 1.500.000 de twit-uri • Doua zile in trending topics
Vamplets • Facebook Ads • 300% incasari • 250$/luna • 1000$ venituri
Restaurant chinezesc [RO] • Facebook management – 6 luni • 4 articole pe bloguri • ROI – 120% • S-a livrat lista cu numele celor care au venit in restaurant, cat au comandat, care a fost profitul restaurantului
ShoeDazzle • 600% crestere in numarul de share • Sute de mii de like-uri • Userii de pe FB cumpara mai mult si mai des • Folosit la maxim optiunile Facebook (Connect, API, Social Graph)
Blogul Zappos • Nimic despre vanzare • Totul despre cultura companiei • Word of mouth la maxim • Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos
Stiinta si tehnica [RO] • Campanie pe bloguri • Facebook Ads • Facebook management • Rezultat: abonamente in valoare de 5000E
Alte exemple • Dell: 6.5 milioane dolari in comenzi pe twitter • Old Spice: brandul numarul pe men body wash
Resurse • 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study- houlihans-restaurants • 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social- media-10-case-studies/ • 3. http://www.socialmediaexplorer.com/social-media-marketing/social- media-customer-value/ • 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new- business-six-case-studies/ • 5. http://venturebeat.com/2010/06/09/starbucks-social-media/ • 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media- campaign-stats/ • 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case- studies/28254/ • 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social- commerce-roi/ • 9. http://www.penn-olson.com/?p=19191 • 10. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html
Va multumesc! • @BobbyVoicu • Facebook.com/BobbyVoicu • Bobbyvoicu.ro

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Social Media in afaceri: Studii de caz

  • 1. Social Media in business? Exemple Bobby Voicu – Social Media Snowcamp 2011
  • 2. Inghetata Humphry Slocombe • Twitter succes • Un magazin de inghetata cu 14 locuri • 300.000 de followeri • Impertinent • Fii diferit!
  • 3. Emerson Salon • Twitter, Facebook, blog • 75% dintre clienti de pe social media • Site personalizat • Clientii din social media sunt mai fideli si cheltuie mai mult
  • 4. Uniqlo – 26 de ani • Twitter to the max • Discount de 10E • 60.000 de persoane au primit discount • Aprox. 1.500.000 de twit-uri • Doua zile in trending topics
  • 5. Vamplets • Facebook Ads • 300% incasari • 250$/luna • 1000$ venituri
  • 6. Restaurant chinezesc [RO] • Facebook management – 6 luni • 4 articole pe bloguri • ROI – 120% • S-a livrat lista cu numele celor care au venit in restaurant, cat au comandat, care a fost profitul restaurantului
  • 7. ShoeDazzle • 600% crestere in numarul de share • Sute de mii de like-uri • Userii de pe FB cumpara mai mult si mai des • Folosit la maxim optiunile Facebook (Connect, API, Social Graph)
  • 8. Blogul Zappos • Nimic despre vanzare • Totul despre cultura companiei • Word of mouth la maxim • Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos
  • 9. Stiinta si tehnica [RO] • Campanie pe bloguri • Facebook Ads • Facebook management • Rezultat: abonamente in valoare de 5000E
  • 10. Alte exemple • Dell: 6.5 milioane dolari in comenzi pe twitter • Old Spice: brandul numarul pe men body wash
  • 11. Resurse • 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study- houlihans-restaurants • 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social- media-10-case-studies/ • 3. http://www.socialmediaexplorer.com/social-media-marketing/social- media-customer-value/ • 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new- business-six-case-studies/ • 5. http://venturebeat.com/2010/06/09/starbucks-social-media/ • 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media- campaign-stats/ • 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case- studies/28254/ • 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social- commerce-roi/ • 9. http://www.penn-olson.com/?p=19191 • 10. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html
  • 12. Va multumesc! • @BobbyVoicu • Facebook.com/BobbyVoicu • Bobbyvoicu.ro