1. Riding on Web 2.0 to conquer the world The Pulse story MSC SSO CEO DIALOGUE Presented by Bob Chua – CEO

2. The Dream

4. The Opportunity

5. Market Size - Globally Source: ESOMAR Global Market Research Report 2009, page 7

6. Centralization of Cost Centres

7. Centralization of Profit Centres

8. The Evolution of Research F2F Pre-1980’s Mass Telephone 1980-2005 Interruption

9. Interruption Based

10. The Tipping Point Internet Now Telephone 1980-2005 Interruption

11. Research 1.0 Process Need for market intelligence End client Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE Business Decision End client Agency Research Study Design Agency Analysis And Insights

12. Research 2.0 Process Need for market intelligence End client Research Study Design Business Decision End client Analysis And Insights Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE

13. Permission + Engagement Permission + Engagement

14. Research 2.0 Mediums

15. Research 2.0

16. The Journey

19. Media sluts

20. A New Brand World 2006

21. 2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST ANNUAL CONFERENCE Client Driven Change: How It Impact Our Business? The Ritz- Carlton, Marina Del Rey, Los Angeles, USA Oct 18 – 20

22. 2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINAR 2006 Kuala Lumpur

23. 2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD Emerging SME’s RED HERRING ASIA 100 Finalist Winner for “Fastest Growing APAC Start-Up” PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”

24. 2006 PR

25. 2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPO Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 2 & 3 ARF 2007: RETHINK Annual Convention & Expo New York Marriott Marquis, NYC April 16 -18 CASRO : INTERNATIONAL RESEARCH CONFERENCE: APAC The Fairmont Hotel, San Francisco, USA April 25 & 26

26. 2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR ASIA PACIFIC Asia Fast Forward The Ritz-Carlton Millenia, Singapore April 7 - 9 ADOI : SUPER “CEO” CONFERENCE Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 10 CASRO INTERNATIONAL CONFERENCE 2007 : GLOBAL New York, USA May 6 - 7

27. MRA 50 TH ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New York June 26 - 27 ESOMAR CONGRESS 2008 Montreal, Canada Sept 21 - 25 CASRO 33 RD ANNUAL CONFERENCE The Breakers, Palm Beach Oct 15 - 17 2008 Trade Shows

28. 2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR CONGRESS : EXCELLENCE – 60 YEARS Berlin Intercontinental, Germany September 16 - 19 AMA 2007: MARKETING RESEARCH CONFERENCE Wynn Las Vegas Hotel, USA Sept 23 -26 CASRO 32 ND ANNUAL CONFERENCE 2007 Innovation Applied: Creative Approaches to Meet Clients and Market Demands Four Seasons Resort Scottsdale, Arizona USA Oct 10 -12

29. AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL RESEARCH Buena Vista Palace, Orlando, Miami USA Oct 28 - 30 ESOMAR: QUALITATIVE CONFERENCE & WORKSHOP Current and Emerging Trends in Qualitative Hotel Lutetia, Paris, France Nov 12 - 14 LONDON INSIGHT SHOW 2007 Research Innovation Advantage Earl Court London, UK Nov 20 - 21 2007 Trade Shows

30. Pulse Online

31. Pulse Offline

32. Pulse Offline

33. 2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Evening with Pulse Group Luna Bar, Pacific Regency Kuala Lumpur, Malaysia March 13

34. Thought Leadership

35. PR

36. Pulse Offline

37. Pulse Offline

38. Get your own Billboard

39. Pulse DNA

40. E-CRM Ability to track sales, revenue visibility and intelligence

41. Proposal Generator Ability to generate proposals at anytime, anywhere within minutes

43. Planet Pulse

44. Project Monitoring & Validation Stringent + Automated Quality Control Features

45. Live Reporting

46. Finance ERP Track revenue, PO’s, invoicing etc.

49. Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd Sydney office established October 2005 MSC status obtained July 2006 Finalist for the Red Herring 100 Asia 2006 awards, and Golden Bull October2006 Named as winner of APICTA award February 2007 Secured venture capital funding from JAIC March 2007 Established offices in London, NYC, Delhi and Singapore June 2008 IPO’d on London’s PLUS markets Established Singapore Office 2009 Watch this space!

51. Pulse Footprint Sydney Kuala Lumpur New York London Singapore New Delhi Pulse is quoted on the London PLUS exchange Headquarters Pulse Offices

52. Clients

54. Thank You [email_address]