Pulse breakfast forum Healthcare July 2010 (final2)

www.pulse-group.com Presented By Bob Chua, CEO Pulse Group PLC Healthcare Outlook 2010

www.pulse-group.com Presented By Pulse Group

www.pulse-group.com Competitive challenges facing Asian generics and patented product’s producers ,[object Object],[object Object],Healthcare Industry Overview (1/2)

www.pulse-group.com The Malaysian healthcare (pharmaceuticals and medical devices) industry was estimated at USD 1.5 billion in 2010, of which pharmaceuticals was valued at approximately 1.1 billion with Compound Annual Growth Rate of 10.5% from 2009-2012. Healthcare Industry Overview (2/2) Malaysian Healthcare: Over the years and today

www.pulse-group.com SAMPLING PLAN

Sampling Plan www.pulse-group.com Random and Nationally Representative Sampling Qualifications Method Online Length of interview 25 minutes Sample Size n=706 Males & Females aged 18 and above Research Area Malaysia Research Period Mid June – Mid July 2010

Lifestyle – Health In Overall www.pulse-group.com - How do you rate your Health in Overall ? N= 706 - What are the reason for above rating ? Suffering diseases Top 1 – Hypertension Top 2 – Diabetes Top 3 – Dyslipidemia Top 4 – Heart Disease ,[object Object],[object Object],[object Object],Relatively healthy and health conscious Health Status Health Status Health Status Health in overall Healthy Fair Not Healthy

Lifestyle – What They Do ? www.pulse-group.com - What will you do to Keep yourself Healthy ? N= 706 ,[object Object],Activities to keep healthy Exercise Keep a healthy diet Take supplements regularly Diet

www.pulse-group.com Lifestyle – Frequency Of Exercise - How many times do you Exercise in a week ? N= 706 ,[object Object],[object Object],Frequency of exercise per week 1-2 times 3-4 times 7-8 times 5-6 times

Lifestyle – Activity participation www.pulse-group.com - Participated in any Healthy Living or Wellness Program in the last 6 months? N= 706 ,[object Object],[object Object],Participation in any healthy living or wellness program NO, 79% Yes, 21% Fitness Membership (47%) Yoga, marathon, dancing (31%) Detox Program (28%)

Lifestyle – Home Medical Device www.pulse-group.com Interested in using an In Home Medical Device to improve health or treat a health related condition?? Blood Pressure Device (59%) Glucometer (22%) Thermometer, weighting scale (30%) N= 706 ,[object Object],Using an in home medical device NO, 22% Yes, 78%

www.pulse-group.com INFORMATION RESOURCES

Healthcare Professional www.pulse-group.com - Did you compare Doctors or Medical Specialists before choosing one in the last 6 months? Insurance coverage Physician’s reputation even though the fee is high Family doctor / used to see more doctor whenever fall sick and doctor may know my medical history Hospital location Others N= 706 ,[object Object],- What are the factors influencing choice of physicians / hospitals? Factors influencing choice of physicians or hospitals (%) Comparison among doctors and medical specialist Affordability of medical fees NO, 59% Yes, 41%

Trusted Sources www.pulse-group.com - What is your Trusted Sources for Information regarding Health related matters ? N= 706 ,[object Object],Trusted sources for information regarding health related matters (%) Medical Associations Independent Health Related Websites Friends Family Members Others (health related books or magazines, online search, doctors, pharmacist) Doctors / Medical Specialists

Channels www.pulse-group.com - What are the Channels you will use to understand your Health/ Diseases Suffering? Health Campaign Radio TV Health Magazine Medical Pamphlet In The Clinic Newspaper Others (internet, Google search , doctors, pharmacist etc) N= 706 ,[object Object],Channels to understand health or diseases suffering (%)

Health Information Demanding www.pulse-group.com - What sort of Health related Information are you Looking For ? - Do you think such Information on Medical is Reliable ? Yes, 93% No, 7% N= 706 ,[object Object],[object Object],Health related information respondent looking for (%) Reliability of information Understanding Medical Terms Understanding Medical Conditions Understanding More On Healthcare Related Matters Understanding Diseases / Ailments

www.pulse-group.com GOVT. VS PRIVATE HOSPITALS

Government Vs Private Hospitals www.pulse-group.com N= 706 NO, 59% Yes, 41% Have you visited any Government Hospitals in the Past 6 Months ? WHY ? For Medical Checkup / Follow Up (47%) For Outpatient Treatment (50%) For Inpatient Treatment (3%) NO, 52% Yes, 48% Have you visited any Private Hospitals in the Past 6 Months ? WHY ? For Medical Checkup / Follow Up (49%) For Outpatient Treatment (42%) For Inpatient Treatment (9%) ----------------------------------------------------------------------------------------------------

Satisfaction www.pulse-group.com - Are you Satisfied with the Overall Service provided by Government and Private Hospitals ? ,[object Object],[object Object],[object Object],Extremely Satisfied Somehow Satisfied Neutral Somehow Not Satisfied Extremely Not Satisfied Government Hospitals (n=290) Private Hospitals (n=339)

Safety & Effectiveness www.pulse-group.com Do you Believe that Medication / Supplements you are using are Safe ? Do you Believe that Medication / Supplements you are using are Effective ? N= 706 - Do you Believe that Medication / Supplements you are using are Safe? - Do you Believe that Medication / Supplements you are using are Effective? ,[object Object],No, 12% Yes, 88% Yes, 64% Never thought of, 26% No, 10%

Cost of Medication/ Supplements www.pulse-group.com How would you rate the Cost of Medications / Supplements you are taking right now ? Yes, 82% No, 18% Would you consider Switching to other alternative medication if there was a Cheaper Alternative but with Same Results ? ( Generic Drug instead of Branded Drug ) N= 706 - How would you rate the Cost of Medications / Supplements you are taking right now ? - Would you consider Switching to other alternative medication if there was a Cheaper Alternative but with Same Results? ,[object Object],[object Object],Extremely Expensive Somehow Expensive Extremely Not Expensive Somehow Not Expensive Neutral

Purchasing Behavior www.pulse-group.com - Where are your Main Areas to Purchase Medicine ? N= 706 ,[object Object],[object Object],Main area to purchase medicine (%) Clinic Pharmacy Government hospital Private hospital Chinese Medicine Halls Purchase online Others

www.pulse-group.com ALTERNATIVE MEDICAL METHODS

Traditional Medication Methods www.pulse-group.com Yes, 33% No, 67% Have you seek for any forms of Traditional Medication Methods in the Past 6 Months ? Traditional Massage (64%) Sinseh (38%) Acupuncture (22%) Bomoh (6%) Which Traditional Medical Services you have seek in the Past 6 Months ? N= 706 - Have you seek for any forms of Traditional Medication Methods in the Past 6 Months ? - Which Traditional Medical Services you have seek in the Past 6 Months ? ,[object Object],[object Object]

www.pulse-group.com RECOMMENDATION

Unmet Needs & Solutions www.pulse-group.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Unmet Needs ! Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],N= 706

Unmet Needs & Solutions www.pulse-group.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Unmet Needs ! Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],N= 706

www.pulse-group.com PULSE HEALTHCARE

What Can We Do For You ? www.pulse-group.com Proposal Writing Recruitment & interview methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],Data Cleaning Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Snapshot – Planet Pulse www.pulse-group.com

Profiling – Planet Pulse www.pulse-group.com Healthcare related profiling: www.planet-pulse.com For “patients with ailments” For “medical practitioners” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.pulse-group.com NEXT BREAKFAST FORUM

Automotive www.pulse-group.com

Q & A Session www.pulse-group.com Yes, 33% Q & A

Pulse breakfast forum Healthcare July 2010 (final2)

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