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Use media (and everything else you have) to get recognition for your community service

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Bob Crawshaw
Bob Crawshaw

Use owned, earned and paid media.to score recognition for your community service. Presented to the Lions Club Convention in Brisbane on 18 October 2013.

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Use media to make your Club stand out Bob Crawshaw Kambah Lions Club
Why we need promotion new members events, causes, fund raising earn well deserved recognition
Media environment time poor communications clutter competition
Media messages continuing narrative audience-focused simple human interest & local benefit call to action
Storytelling example
What makes a good media story personal situation linking with Lions how did Lions help how did they do it results next steps
Our audiences who and where are they what benefits do we offer how, where, when to connect
Key influencers some-one in our community using their networks to help Lions
Tell your Club story
Why work with Qld media benefits & risks different environments realistic expectations
What Qld media want from you new and different human interest and local benefit trends (local and national) the st factor images and statistics
Media tools Backgrounder Media Release Media Alert
…and if media is not interested …
Own media
Social media one to one conversations DIY and free intensive brand journalism
Online policy type of information control and privacy frequency & commitment criticism
Paid media
spread Lions stories across earned, own and paid media
Media budget
Schedule your stories
measure your efforts
30 day club media plan meet to review Club calendar select activities to promote expectations (4/4/1 model) set tasks and $$$$ coordinate with zone/district
light club PR with stories tell them with passion tell them often
Thank you! mob 0401 063 387 email bobcraw@webone.com.au twitter @bobcraw
Use media (and everything else you have) to get recognition for your community service

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