Promote your sports club through the media and watch your public profile grow. Learn about the media, making your club stories appealing and the four ways to approach editors and producers.
15. What media want
something different
new information
local and national trends
impact on others
wow factor
st factor (first, latest etc)
your credibility
24. Personal approach
20 minutes appointment
who attends
brief explain issues
overview stories
identify media needs
agree way ahead + deadlines
leave something
continuous contact
25. Phone pitch
call a specific journalist
say something interesting
why it is relevant
where the story fits
shape the story
way ahead
follow-up
26. Email pitch
subject line
subject line
Subject line
one screen
One screen
lead with the
•news
•local angle
•benefit
•trend
•“st” factor
call to action