Measure Your Not For Profit Marketing
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Use these simple metrics to measure your not for profit marketing.
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Measure Your Not For Profit Marketing
- 1. Special Lions White Paper Measuring our marketing in 2013 – 2014 Track, measure and adjust your promotional efforts with these simple metrics Maine Street Marketing mainestreet1.blogspot.com.au info@mainestreet.com.au 0401 063 387
- 2. Advertising & Media willingness to broadcast our community service announcements community service Number and timing of community service announcements run announcements Inquiries/phone calls from prospective clients, potential members Visitors to the website Attendance at events as a results of our ads Feedback from key people Cabinet’s assessment Events Revenue raised Numbers attending Numbers of VIPs attending Numbers who made inquiries, new memberships, new clients Media coverage earned Own assessment of success How many people went on to have a face-to-face encounter Cabinet’s assessment Government relations Appointments made with senior officials and Ministers Ease of access to decision makers Participation in government publications, events, panels Grants or funding received Number of MPs, Councillors, officials attending events, site visits etc Other forms of recognition from Councils or Government Cabinet’s assessment Community leadership Reaction to our events, research and reports Invitations to be represented at events, on panels etc Degree to which other organisations seek our views Requests from the media for information on relevant issues Cabinet’s assessment Media coverage Volume of media items Favourability of coverage Requests from the media for our information “Share of media voice” on relevant issues Newspaper readership Number of radio listeners hearing an interview or news item Number of TV viewers watching our event or interview Cabinet’s assessment Partnerships with Number of partnerships achieved key influencers Commercial or other value of relationships New opportunities presented by the relationships How and frequency of partners and key influencers interacting with you Cabinet’s assessment
- 3. Online & social media How many unique visitors view our online content How many visitors return to our website Time people remain on the site Page rankings Feedback obtained through the site How many people completed an form or donated online Video views and podcast downloads What are the numbers of retweets, likes and shares on social media Comments on your social media content How many emails are opened, forwarded, responded to Cabinet’s assessment