PDF pitch to a local brewery to see if I could get them interested in using QR codes

1. Bob Marciniak
bobdsi@hotmail.com

2.  Increase Marketing Activity through Low Cost New
QR Code Technology
 Increase Brand and Buzz Awareness thru
neat/new/hot technology
 Create Video presence on FB, YouTube and Website
A scanned code sends a user’s browser to a place on the web

3.  QR Codes are Read by Smart Phones and direct the
phone/customer to many places:
 YouTube Videos
 RH FaceBook Page
 RH Website
 Can initiate a call/email/or
other contact info to RH.
Live Code you can scan
 Generating QR Codes is FREE
and can be printed on labels
Search QR Codes on YouTube for video overviews of how they are
being used.

4.  Adding QR Code labels to 6 packs to provide brief overview
of the products that can be viewed in Liquor Stores by
potential customers
 Printing QR codes on napkins that RH can Leave
behind/provide to the Restaurants and Bars that RH does
special events at
 Add labels to the window to the tasting area for
viewing/interacting with when the shop is closed
 Provide code placards for beerfests and such (i.e. the
Springsteen Event)
 Other ideas available

5. Shoot 1 set of
Videos that can Create short (20-30 sec mini-commercials) I’m not thinking fancy
be distributed on Videos on: or expensive here,
different basic videos of Chris or
- Individual Beers others talking about
platforms - River Horse (including Corporate OverView, the beer – like they
Tasting Room, ShadFest, OctoberFest) describe it every
- Optional – Video Tour of facility in short weekend in the tasting
segments room – maybe shot in
the brewery, near vats,
pallets, etc.
Once uploaded, you can generate QR codes,
that when printed will take the user to that
Video or Webpage.

6. 6 Packs will have a QR Barcode label added to them.
These can be read with Smart Phones and jumps the
viewer to the mini commercial about that beer.
Additionally – QR Codes
could lead to Reviews of
the Beer (Video, Graphic
or Text)
Example 1 – Coding on products

7. Since RH does a lot of Events, bar napkins might be a
cheap, easy way to leave behind advertising
Variations could just be 1 or 2 codes
or a full sheet of several. Savvy
patrons with nothing to do have an
opportunity to engage the code Example 2 – Coding on napkins

8.  Any advertisements could have a QR Code pointing
back to a specific landing page/video
 QR Placards made up for brewfest events
 Codes posted underneath existing beer labels and
hung around the tasting room
 If videos are shot of the various parts of the brewery in
operation they could likewise be accessible from the
websites or tasting room or attached to the window
 there are other ideas…

9.  RH could be one of the First on the Beer block to use
QR codes to get video descriptions to the consumer.
 Lot of Gen Xers use Smart Phone capabilities – No
telling where the buzz might lead among that group.
 Would suggest taking out a smaller ad in one of the
beer mags with RH Name and QR Code – while at the
same time approaching the mag seeing if we can get an
article on Roll out of QR codes to educate the
consumer about RH Beers – They are always looking
for something to write about.
 I’d like to discuss further with RH
Bob Marciniak bobihag@gmail.com

10. From: http://static.aws3.mobioid.com/files/pdf/The-Naked-Facts-
2H2010.2.pdf
User Demographics
= will expose
Chris
to more
chicks
Source:
http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Amer
icans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011