This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.

1. Is Your Marketing Working For You?

2. Statistics 1. 80% of consumers research the internet before making a buying decision 2. 70% of people searching the internet do not click below the first 3 links in Google. 3. 60% of all traffic on the internet is now video. 4. YouTube is now the #1 search engine!

3. So the question is...

4. How much of this audience are you capturing?

5. 7 Downsides To Traditional Advertising 1. Expensive 2. When was the last time you used the Yellow Pages? 3. Hard to track metrics 4. Longer turnaround times 5. Print errors 6. Disconnect from your clients 7. You can’t build a relationship

6. advertising 2.0 meet the future...

7. The Three Pillars Of Success Brand Recognition Lead Generation Raving Fans

8. Brand Recognition 1. People buy from companies they know! When you become the most recognized brand in your industry you become the default “go-to” company. 2. Buyers are more informed than ever! It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information as you can. 3. People buy from companies they trust! By being an industry expert and providing all the information you are the one they go to when they have questions, concerns or need services from.

9. LeadGeneration 1. Lead generation is the backbone to any business. Every company needs leads. AIRiUS Media discovered a unique method of generating leads that we are now sharing with our clients! 2. Cold calling doesn’t work. Gone are the days when cold calling worked. Buyers are aware when you’re trying to sell them something and are even more guarded than ever. We need a new way to contact clients. 3. Offline lead generation can be difficult to track. Unless everything is recorded and input into a sales funnel you don’t have a full picture of how your sales team is doing. What if there was a way to automate this and record all your metrics?

10. RavingFans 1. Fans make you famous! Find your perfect customer. Now find out exactly what he wants. Now give it to him. By laser targeting your marketing to your perfect client you’re able to generate fantastic, loyal fans that love your service. 2. Always over-deliver Give your customers more than they ask for and they will be yours for life. Be different, stand out. Be the company that cares. 3. It is better to be happy at home than in the store Making sure your product works is the best form of marketing. If they get your service home and it outperforms their expectations they will tell everyone about it. Hint: They’ll do the same if it doesn’t work!

11. So where do we step in? Lead Generation Raving Fans Brand Recognition And how do we get you this...

12. Your Fans... We Use This system

13. Premium Marketing Video Creation Video Marketing is by far the easiest and most effective way to brand yourself as an expert in your market. If you want to create trust, credibility and build traffic all at the same time, using video marketing is the smartest and most effective strategy you can use for your business.

14. Video Distribution Let AIRiUS Media distribute your videos hundreds of times each month to top video sharing sites like Youtube, Metacafe, Daily Motion, Yahoo Videos, Veoh etc. This places you in the limelight, giving you more credibility and makes your organization look like the dominant force in your industry.

15. Podcasts For prospects or customers who are audiophiles, we convert your videos to audio so they can be listed to on an iPod, iPhone, Blackberry, in their car or simply on a computer. One critical reason why podcasts offer such potential benefits for your business is by downloading your audio, your listener can digest your podcast at a convenient time for them. Having a choice of how and when to hear your company’s message fits in perfectly with the way that your potential customers live their daily lives.

16. Podcast Distributions By submitting your podcasts to the most influential and greatest number of podcast search engines and directories, you make it easy for other people to find your companies message while achieving greater visibility for your content.

17. Article Marketing Content makes a website successful. Article marketing helps build credibility and a great reputation over the internet. Article marketing is a fantastic SEO tool because the articles themselves appeal to a lot of people who still prefer to read more than any other learning style. Quality and relevant articles are still the most preferred sources of information by many people who surf the internet. If people find the quality of your articles to be good, they are more likely to follow that link to your website. Hence, more traffic is generated to your site and search engines will recognize that!

18. Article Distributions The distribution of articles can literally make you an overnight success. By distributing your article to top article directories it helps your articles get more views and in turn pushes you up in Google rankings.

19. Facebook Fan Page It is important to create and establish a Facebook Fan Page. The biggest distinction between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a Facebook Fan Page. This provides you, your business, and your page with SEO value. You will rank higher in Google when people search for your product or service. And because it’s public, individuals don’t have to have a Facebook account to view your page. Making it a simple way for anyone to follow your companiesʼ success!

20. Thousands of Twitter Followers To drive traffic to your site and either boost the presence of your business or to increase sales and leads. Twitter is an excellent source of genuine and free traffic. As more and more people follow your tweets, the web presence and traffic to your target sites will increase dramatically

21. Domain Registration It makes good sense to purchase more than one domain name. It’s quite common for organizations to be referenced by more than one domain name. These are usually set up to reference one site to another and produce an increased level of traffic to both sites. We will purchase and set up up to 5 domains for you!

22. Feeder Sites Feeder sites are pages usually created with blogs or hub pages that will allow you to create very good quality back links to your main website. Many of these websites have some authority within Google and other search engines. If you make your feeder sites stand out they will help with your web presence and bring more prospects to your main website.

23. E-Book Creation In addition to be having custom videos, podcasts, articles and websites created for you, weʼre also going to be taking your content and turning it into a professionally produced E-Book for you to give away to your clients. This is a fantastic strategy to build a targeted, qualified list of buyers!

24. E-Mail List Creation Everybody knows how difficult it is to build an opt-in email list these days. With increasing problems associated with email like spam and phishing scams that seek to trick people into giving out their private and sensitive information, many people approach email with a lot of caution. AIRiUS Media has taken these into consideration and formulated a system that will safely allow you to build a very responsive e-mail list that continually buys your products.

25. Blog Creation A custom blog for your business, not only acts as a direct line of communication with your clients, but also a major marketing strategy that ensures that you remain at the top of the page ranking in popular search engines. AIRiUS Media’s creative writers will help you create and update your blog regularly so your customers will have fresh and relevant information.

26. Backlinking Backlinking is the process of creating links to your website. Each link means that someone is trying to inform others about some interesting page they have found. Therefore, the number of links pointing to your site is a measure of popularity or reputation of the page. The number and quality of backlinks is the basis of the PageRank algorithm used by Googleʼs web search. Backlinking is very popular and the main reason for this popularity is the fact that it returns relevant results for every possible search phrase, brings you more clients and more sales.

27. Press Release It is not surprising that marketing experts recommend using press releases for generating targeted traffic to websites. This strategy has become increasingly popular. However, press releases are not only great for marketing but also create an excellent opportunity for attracting incoming links, which are essential for SEO.

28. Dedicated SEO Expert Hiring Dedicated SEO experts is the greatest choice for a complete SEO solution. Youcan acquire the additional improvement of a more concentrated, stronger approach andcut costs. With dedicated SEO experts you get significantly improved engine rankings. We will hire, monitor and train an SEO expert specifically for your products or services.You will be able to contact him or her directly and will essentially be an off-site employeewithout having to deal with payroll, taxes or HR: the perfect solution.

29. Split-testing Option Although we can’t ever predict for certain what will work best, we can get better at predicting what will work in the future. In most cases that’s because split testing and careful tracking and recording has given us loads of examples to learn from. Split- testing is the fastest way to increase your conversion rate and lower your cost-per- action, which increases profitability. Contact us if you are interested in this solution.

30. Monthly Reporting In order to track all the new traffic your AIRiUS Media marketing campaign will be generating you will be emailed a detailed month end report analyzing which methods are the most efficient, where your visitors are coming from, what they like the most and how we can tweak & improve for the next month!

31. Video Distribution Podcast Creation Article Distribution Video Creation Podcast Distribution Article Marketing Fan Page Creation Twitter Followers Domain Registration E-mail List Creation Feeder Sites E-Book Creation Dedicated SEO Expert Reporting Press Release Split Testing Backlinking Blog Creation Think This Might Help Your Business?