3. About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher
Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of Search & Social industry leaders including….
Clara Shih
Eric Enge
Christine Churchill
Bob Tripathi
@ietraining
Hollis Thomases
Dan Zarrella
Dave Kerpen
www.instantetraining.com
9. First Off... Who Am I?
Co-author: The Art of SEO
CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
Columnist:
Interviewer:
11. Three Parts to Google’s Product
1
2
3
Index
Search Engine
Spider/Crawler/Robot
Hummingbird was a rewrite of the Search Engine
12. Four Parts – With The Knowledge Graph
1
2
Spider/Crawler/Robot
3
Index
Search Engine
The Knowledge Graph
is a set of structured
databases that can
answer specific
questions
48. Example
Where is
the Nearest
Pizza Place?
Las Vegas
Pizza
• Does your site
show that it
makes pizza?
• Is the location
information on
the pages?
49. Example 2
Who is
Better, Tom
Brady or
Peyton
Manning?
Compare
Tom Brady
Peyton
Manning
• Does your
sport site have
a page that
discusses this
very common
question?
50. Query Anticipation
• What if Google knows that 25% of people who
enter the query “Eiffel Tower” next ask for the
height of the tower?
• Does your page answer that question?
• What are the real questions users have in
mind when they start with a basic query?
53. 21 On-Demand Sessions covering…
State of SEO
Web Site Architecture for SEO
SEO Keyword Research
On-Page SEO
Mobile SEO
In-House SEO
SEO with Wordpress
Local SEO
Link Building Techniques
Social Media for Link Building
Web Analytics Metrics for SEO
Conversion Optimization
PR, SEO
Video SEO
@ietraining
www.instantetraining.com
54. 50% on both training tracks – Coupon Code : BIRD50
@ietraining
www.instantetraining.com
55. 3 Bonuses for Webinar
Attendees Only
@ietraining
www.instantetraining.com
56. Free Membership to Video
Library
Free
Bonus
#1
150+ Training videos on Facebook,
Twitter, SEO, and more.
Free 1 Month membership worth
$47!
Free 3 Month membership worth
$141 for Certification!
http://www.instantetraining.com/pricing-plans
@ietraining
www.instantetraining.com
57. Free Book – Th!
Worth $49.99
Free
Bonus
#2
Bestseller book by Eric Enge,
Stephan Spencer, Jessie Stricchiola,
and Rand Fishkin
Free book to all webinar attendees
(if you register, of course)!
@ietraining
www.instantetraining.com
58. FREE Phone Consultation
– Worth $250
Free
Bonus
#3
Free 30 Minutes of Phone
consult – Ask any SEO or
Marketing questions.
It’s Your Time!
@ietraining
www.instantetraining.com
59. Here’s What You Get
1.
2.
3.
4.
21 Live Online Sessions (6 months access)
Free Membership to library
Free Phone Consultation (30 mins)
Free Book
http://bit.ly/birdseo
Use Coupon Code : BIRD50
@ietraining
www.instantetraining.com
