Talk given by Sara-Jayne Farmer to the Advertising Research Foundation's Industry Leaders' Forum, 2011

1. October 27, 2011
Including the Human in
Humanitarian Big Data
UN Global Pulse
Sara-Jayne Farmer

2. » UN Global Pulse
Hunchworks
System

3. The Problem
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4. The Solution
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5. 2008 – 2011: Information Gaps
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6. Data Sources
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7. Not knowing who, what, where
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8. Give us Your Data (Results)
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9. UN Global Pulse
» Hunchworks
System

10. Including Insight
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11. What is Hunchworks
» A hypothesis management system to detect weak signals
» A tool to combine the strengths of humans and data mining tools
(wrapped as intelligent agents)
» A tool to post „hunches‟ about anomolous or interesting data and
observations
» A tool to engage and connect the global network of UN and
international development field staff with analysts and decision
makers
» A tool to rapidly collect information about emerging situations
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12. Hunch Mechanism
» Detect an interesting “weak signal”
» Hypothesize (make a hunch) about the nature of the signal
» Share the hunch with your social graph
» Attract related signals and evidence
» Verify hunch by engaging communities of practice
» Act
» Use confirmed hunch to refine trust within the system
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13. Connections
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14. Trust
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15. UN Global Pulse
Hunchworks
» System

16. Action
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17. Environment
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18. Thank You
• http://www.unglobalpulse.org
• @unglobalpulse
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