In a recent research study conducted by NASSCOM, 50% of the CMOs indicated that they would spend more than 11% of the marketing budget on technology initiatives.

1. Salesforce.com CRM: Marketing Cloud is the next big thing!!
In a recent research study conducted by NASSCOM, 50% of the CMOs indicated that they
would spend more than 11% of the marketing budget on technology initiatives.
According to NASSCOM, the role of a CMO was historically only focused on advertising and
brand building. However, changing customer behavior has made his role much more
diverse. Marketing, in its new avatar, focuses on developing customer relationships and
encouraging inter-personal or reference-based promotion. Hence, customer information
management, segmentation, digital and analytics have emerged as the key focus areas for
marketers. Technology helps them identify prospective customers and build relationships
with them. At another level, technology is increasingly creating the fear of being left behind
in the marketers’ mind.
Several of our customers are also echoing the same sentiments.
After several large scale Sales Cloud implementations along with Force.com, now we are
experiencing whiff of Marketing Cloud. The sales and marketing automation is gradually
moving towards newer platforms, redefining and reengineering automation with measurable
ROI. We have helped several customers with our Sales cloud implementations. In most of
the cases it is all about sales cycle visibility or improving sales by bringing efficiency in
customer relationship management etc. On the other hand ,”The CMO’s office” is becoming
more dynamic and compelled to bring in new marketing means to connect, measure and
mine customers from social platforms, ROI based campaigns, SEO etc. Organizations are
compelled to speed up with the latest marketing methods. In the present day cloud
revolution, Salesforce’s Marketing Cloud is the next big thing on the Cloud. It is imperative
to separate sales and marketing, they are twin engines of an aircraft. Marketing Cloud, built
on the Salesforce1 platform, allows marketers to combine traditional digital channels like
email, mobile, social and the web. The impetus on organizations today is to connect with
right set of customers using the right set of tools to gather customer insights. Publish highly
targeted content. Build, run and optimize ads on Facebook and twitter. Our experience in
understanding and deploying Marketing Cloud for our customers will grow bigger and bigger
with an increasing demands from CMO’s office.