1. CRAIG J. GRESS
DIRECTOR OF MOBILE STRATEGY & BUSINESS DEVELOPMENT
EVERYWHERE. ANYTIME. INSTANTANEOUS.
IDEAS ARE MOBILE. TAKE YOUR BRAND WITH YOU.

2. about meltmobile.
proven interactive experience for mobile applications.
key facts.
Meltmobile was founded by meltmedia
Meltmedia started in 2000, with exclusive mobile focus of Meltmobile in 2010.
Located in tempe az.
Meltmobile’s proven formula of unmatched business insight, technology and design
savvy ensures your company's legacy as part of the mobile revolution.
key awards.
•Award winning interactive agency
•Inc. magazine 5000 two years in a row ('09 & ,’10)
•ASBA company to watch in 2010
•Interactive Media Awards Outstanding Achievement
•Phoenix Business Journal “Best Places to Work” Honorable Mention

3. meltmobile services.
Meltmobile provides your business with cutting edge mobile
solutions for the iPhone, iPad, Android, Blackberry platforms,
and mobile optimized web sites.
iPhone applications.
iPad applications.
mobile websites.
android applications.
custom built applications
mobile content management system.
web services tied to applications.
your imagination. our expertise to build it.

4. case study. not for profit application.
St. Mary’s Food Bank - wanted to ensure that potential donors were always within a click of getting event
information or being able to make a donation to their organization
Meltmobile - designed and developed a custom mobile iPhone app
and mobile web site structured specifically to make it easy for users
to donate and access key information regarding St. Mary’s and their
events and operations.
results -
Users are able to “donate” directly from the application
Users can view/scan events and set reminders to attend events
All event information is available from the application including
videos and other supporting event information
Users are able to sent out messages to their Twitter and
Facebook accounts to help promote the events
St. Mary’s is able to use Meltmobile’s content management
system to keep their mobile site and application up to date with the
latest information

5. case study. mobile optimized solution solution.
Avastin - was looking for a way to extend the reach of their brand
and web content, allowing sales reps, physician and consumers
instantaneous access to rich information at their fingertips.
MeltMobile - utilized the highly traffic Avastin web pages and
developed a mobile content management system and a mobile
optimized web site. These solutions give immediate access to
valuable healthcare information, a contact support line, video
demos, testimonials and important safety information.
results -
Sales reps now have all pertinent and important information
available on-the-go. It has created a valuable tool for productive
sales meetings.
Physicians have immediate access to information that is easily
laid out and available to them while meeting with patients
It has created another convenient source of medical information
for the consumer.

6. case study. enterprise solution.
Genentech - was looking at a way to extend a successful
marketing program that allowed sales reps to send emails and pre-
built marketing materials and assets to Health Care Professionals
through a web based application.
meltmobile - leveraged the web services architecture of the “cloud”
based application and created a native iPhone application that
sales reps could upload to their phone in order to send emails and
materials while they were out in the field
results -
Sales reps are able to send more messages out from the
system as the mobile application has made it more convenient for
reps to use while they are on the go
Campaign continues to have high open and click through rates
(35%/18%)
Sales reps can see results in real-time on their phone and have
almost full functionality of the desktop application

7. case study. BioOncology | website http://www.biooncology.com/research/
BioOncology - was looking for an approach to better
integrate all of their different web properties. Each Industry: Biotech/Pharmaceutical
Brand: BioOncology
site was being created as a stand alone entity with Headquarters: San Francisco, California
Year Founded:1976
no”traffic drivers” between sites. annual Revenue $13.4 Billion
Meltmedia - created an integrated portal structure
where all sites became a part of a global navigation
system providing more visibility to the entire series of
sites.
Services Used
• Content Management
• Dynamic Engagement
• Java Content Repository
• UI Design
Advanced Features for Improved Content
Management
• Site managed by a Java Content Repository for improved site management
and easy deployment
• Future features allow for tagging of all content and providing cross searching
and linking of relevant topics to promote user exploration

8. case study. Avastin | website http://www.avastin.com
Industry: Biotech/Pharmaceutical
Brand: Avastin
Headquarters: San Francisco, California
Year Founded:1976
annual Revenue $13.4 Billion
Avastin was looking for a unique design to handle
multiple audience segments visiting their site. Of
equal importance was achieving the goal of creating a
better content management approach handling
updates and new categories added to the site.
Services Used
• Content Management
• Java Content Repository
• UI Design
Great Content Management and an ExcellentContent
Interface Translated to Better Performance
The right balance of layout, imagery and technology meant content could be
displayed more efficiently, managed more simply and discovered more intuitively.
Within months of implementing the new design, visitor metrics showed better
performance and site flow-through.

9. case study. Nutropin | Application
Industry: Biotech/Pharmaceutical
Nutropin - needed an application to track new Brand: Nutropin
Headquarters: San Francisco, California
business growth rates and determine proper dosing Year Founded: 1976
Annual Revenue $13.4 Billion
solutions for pediatric patients.
Meltmedia - built a web and desktop application using
the Adobe Flex platform enabling Nutropin HCP’s to
gather quick dosing information on four product types,
keep track of their patients progress and track results
over time, as well as calculate dosing from provided
patient information, and view, print and save
convenient graphed results.
Services Used
• Content Management
• Dynamic Engagement
• Java Content Repository
• UI Design
• Application Development
Proof Positive – Excellent Application
Adoption and Positive User Feedback
• Initial feedback from sales team and HCPs showing strong uptake of the
application and positive user experience

10. case study. Moozart | gaming app.
meltmobile - wanted to show our “gaming” creativity
for the “smaller people” demographic (3-7 year
olds)... basically we needed a game to entertain the
partners kids
Meltmobile - created an immersive iPad game
focusing on helping young kids learn about music.
The application allows users to set up their own
music sheet using different animal sounds. Kids can
then play their songs and mix them up to get different
pitches, tunes and songs. The game comes with
some pre-built music sheets the kids can enjoy.
results -
Parents everywhere are thanking us for making a
game that makes lots of animal noises.....hey at least
the kiddos are happy.

11. preliminary designs Splash Screen

12. preliminary designs Museum Visit | iPhone

13. preliminary designs Gameday | iPhone

14. preliminary designs Fantasy League | iPhone

24. we look forward to creating your company’s legacy,
as part of the mobile revolution.
craiggress
::
Director of Mobile Strategy and
Business Development
::
602 648 6800 | Meltmobile
602 571 1700 | cell
602 445 9963 | fax
::
1255 w. rio salado pkwy
ste 209
tempe, az 85281
::
www.melt-mobile.com

25. EVERYWHERE. ANYTIME. INSTANTANEOUS.
IDEAS ARE MOBILE. TAKE YOUR BRAND WITH YOU.