1. Trust Crisis
Petit déjeuner / feb. 22th 2013 / Fabrice Epelboin /

2. < 1>

3. Trust Crisis

4. http://bit.ly/12AHUTF

5. you can trust most people
you can never be too careful
78 %
22 %

6. «the system»
crystallizes
Trust Crisis

7. Trust toward institution
is dropping

8. -21%
-23%
-19%
-27%

9. Corruption is not common among politicians
Most politicians are corrupted
38 %
18 %
62 %
82 %
Politicans work for the common good
Politicans are drivent by self interest

10. Confident Crisis in the Media
realize what is going on
live in another reality
28 %
27 %
journalists... 72 %
73 %
independent
influenced

11. accepts religions
15% «bourgeois
bohême» 27% tight ass
27% ambivalent
open minded close minded
populist 19%
libertarian 12%
rejects religions

12. acceptation des religions
15% «bourgeois
bohême» 27% les crispés
27%trusting institutions,
they are the only one still
les ambivalents
politics
ouverture and media fermeture
les populistes 19%
«bo-bo» is the only group
les libertaires 12%
not living an acute trust crisis
rejet des religions

13. Trust Crisis...

14. ...in french media

16. new infomediary
capture media’s economic value

17. new infomediary
capture media’s economic value

18. new infomediary
capture media’s trust value

19. ...with algorithms :

21. ...by hand picking news

22. « content curatoring »

24. FdeSouche

25. Wikistrike

26. ...using social networks

27. 67%
of social network
users think the internet
deeply changed
the way the inform themself
about companies

28. 80%
of the french
population uses
social networks

30. Content Dis tribution Marketplace

31. TrusttDistribution Marketplace
nten
Co

33. < / 1>

34. < 2>

35. transparency?
it is inevitable, mister Anderson

36. Wikileaks’ logic

37. Julian Assange
information hacktivist

38. Wikileaks is a concept

39. for Assange, every organisation
shares a secret and uses it
to take advantage of outsiders

41. Reavealing to the public an organization’s secret
inhibits it and makes it powerless

42. information distribution
dictatorship

43. information distribution
democracy

44. information distribution
transparency

45. Wikileaks
is an
informational virus

46. Wikileaks
is a
social hack

47. enforce transparency

48. Revolution?
everybody’s welcome!

49. A universal concept

50. eConsumer
Global citizen
Globalization
it’s social too

51. values...

52. Human Rights
Net Neutrality
Non violence
Global Citizenship
Transparency

53. un véritable
mouvement social
propre au XXIe siècle
a social phenomenon
as specific to the XXIth century
as unions where to the XIXth

54. A social construct
based on the internet’s unique ability
to create social patterns
and social behaviours

55. No organisation
No hierarchy
No leader
No identity

56. Corruption
Misappropriation
Control
Compromise
«by design»

57. social hack
social construct
social design

59. Tunis, january 8th 2011 - during the Tunisian Revolution

63. #Occupy

66. corporate digital asset rampage
massive coordinated leaking
v1.0 #fail
just like Wikileaks in 2006

67. Hackers only?
Think again!

68. Google auto leakage
search: filetype:pdf ”ne pas diffuser”

70. corporate digital asset rampage
massive coordinated leaking
v1.0 #fail
just like Wikileaks in 2006

73. fiction ?

78. march 29th 2011

79. march 14th 2011

82. 1,5x

85. 3m - Sony

86. 3m - Sony

87. 3m - Sony vs. Nikkei

88. 3m - Sony vs. Nikkei vs. Hitachi

90. Asymetric war
guerre asymétrique

93. open source guerilla

95. 3 juin

96. From a small group
to a global mouvement
Social Design
Transparency terrorism?

97. The 100 most valuable brands in 2008
were worth over $1.2 trillion.
ritaclifton.com

98. < / 2>

99. < 3>

100. eReputation wars

101. internet is becoming
a brand battlefield

102. 2010

103. http://bit.ly/12Bm42s

104. http://bit.ly/12Bm42s

109. 2013

111. < / 3>

112. < 4>

113. we should correct
our approach

114. transparency
is
unavoidable

115. Trust
is vital
for the economy

116. Trust
is vital
for the financial markets

117. Trust
is vital
for democracy

118. Trust
is vital
for politics

119. Trust
is vital
for business

120. Trust
is vital
for brands

121. You can’t rely
on politicians
anymore

122. You can’t rely
on institutions
anymore

123. You can’t rely
on media
anymore

124. You can’t rely
on anybody!

125. sounds familiar?

126. you can trust most people
you can never be too careful
78 %
22 %

127. just a (social) side effect
of
lacking transparency

128. 67%
(social)
of social network
users think the internet
deeply changed
the way the inform themself
about companies

129. from
Reputation Management
to
Trust Management

130. from
building trust by branding
to
building trust by transparency

131. < / 4>

132. < 5>

133. brand

134. imaginary
vs.
transparency

136. Vermeer

137. transparency
Vermeer

138. real/fake

139. lie/deception

141. storytelling

142. reality/transparency

144. a disaster
waiting to happen

145. brand asset
trust asset

146. eReputation?
vs. LULZ

147. LULZ
vs.
eReputation

152. one last thing...

153. Enterprise Social
Responsibility
is useless

156. trust food label less
didn’t change their trust
65 %

157. < / 5>

158. < 6>

160. online
psyOps

164. http://bit.ly/UWGPV8

165. astroturfing
bit.ly/VW3Efs

166. http://bit.ly/WJmMfa

167. < / 6>

168. merci
fabrice.epelboin@gmail.com