Ben McAllister - The Science of Good Design: A Dangerous Idea

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4 likes•1,512 views

Ben's article in the Atlantic challenged the notion that design research can be truly objective or quantitative. At URF, he expanded on this theme with additional thoughts for researchers, and open it up for a broad discussion.

Technology Education

The Science of Good Design:
A Dangerous Idea
Ben McAllister

Tuesday, June 28, 2011

Hello
Ben
@benmcallister

Tuesday, June 28, 2011

A Dangerous Idea

Tuesday, June 28, 2011

strategos (!"#$"%&'()
“general”

Tuesday, June 28, 2011

ágein + stratós
“to lead” + “army”

Tuesday, June 28, 2011

ágein + stratós
“to lead” + “army”

“that which is
spread out”

Tuesday, June 28, 2011

Leadership

Strategy

Tuesday, June 28, 2011

Leadership
+ Uncertainty
Strategy

Tuesday, June 28, 2011

ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 11

Tuesday, June 28, 2011

ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 17

Tuesday, June 28, 2011

Research Decisions

Tuesday, June 28, 2011

1. Agency life hasn’t changed.

Tuesday, June 28, 2011

1. Agency life hasn’t changed.
2. Agency work has.
Tuesday, June 28, 2011

“Math anxiety isn't just a fear of
numbers, or, as some people think,
academic laziness on the part of
students. It's a measurable
emotional reaction.

Tuesday, June 28, 2011

“Math anxiety isn't just a fear of
numbers, or, as some people think,
academic laziness on the part of
students. It's a measurable
emotional reaction.
Researchers like Beilock have
observed an increase in stress
indicators in the brain's
hypothalamus when college
students are told they might have
to take a math test.”
Tuesday, June 28, 2011

Stuff we
know

Getting
there

Tuesday, June 28, 2011

Data Insight Knowledge

Tuesday, June 28, 2011

Science
Objectivity

Tuesday, June 28, 2011

Science
Objectivity
Certainty

Tuesday, June 28, 2011

Science
Objectivity
Certainty
Progress

Tuesday, June 28, 2011

Science
doesn’t work
that way.
Tuesday, June 28, 2011

Airplane crashes

Tuesday, June 28, 2011

Airplane crashes

Financial crashes

Tuesday, June 28, 2011

Airplane crashes get better

Financial crashes

Tuesday, June 28, 2011

Airplane crashes get better

Financial crashes not so much

Tuesday, June 28, 2011

“Eighty years after the Great
Depression we still argue about
what caused it and why it ended.”
Tuesday, June 28, 2011

Data Insight Belief

Tuesday, June 28, 2011

Data
Data
Data
Data
Data Insight Belief
Data
Data
Data
Data
Tuesday, June 28, 2011

Data
Data
Data Belief
Data
Data Insight
Data
Data
Data
Data
Tuesday, June 28, 2011

ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 40

Tuesday, June 28, 2011

What business
do you want to
be in?
Tuesday, June 28, 2011

Leading? Following?
Tuesday, June 28, 2011

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Ben McAllister - The Science of Good Design: A Dangerous Idea

1. The Science of Good Design: A Dangerous Idea Ben McAllister Tuesday, June 28, 2011

2. Hello Tuesday, June 28, 2011

3. Hello Ben @benmcallister Tuesday, June 28, 2011

4. A Dangerous Idea Tuesday, June 28, 2011

5. Tuesday, June 28, 2011

6. Tuesday, June 28, 2011

7. Tuesday, June 28, 2011

8. Strategy Tuesday, June 28, 2011

9. strategos (!"#$"%&'() “general” Tuesday, June 28, 2011

10. strategos Tuesday, June 28, 2011

11. ágein + stratós “to lead” + “army” Tuesday, June 28, 2011

12. ágein + stratós “to lead” + “army” “that which is spread out” Tuesday, June 28, 2011

13. Tuesday, June 28, 2011

14. Strategy Tuesday, June 28, 2011

15. Leadership Strategy Tuesday, June 28, 2011

16. Leadership + Uncertainty Strategy Tuesday, June 28, 2011

17. Leadership + Strategy Tuesday, June 28, 2011

18. + Strategy Tuesday, June 28, 2011

19. Tuesday, June 28, 2011

20. Tuesday, June 28, 2011

21. Following Tuesday, June 28, 2011

22. Tuesday, June 28, 2011

24. Research Tuesday, June 28, 2011

25. Tuesday, June 28, 2011

26. Tuesday, June 28, 2011

27. Tuesday, June 28, 2011

28. Research Tuesday, June 28, 2011

30. Research Tuesday, June 28, 2011

31. Research Decisions Tuesday, June 28, 2011

32. Tuesday, June 28, 2011

33. 1. Agency life hasn’t changed. Tuesday, June 28, 2011

34. 1. Agency life hasn’t changed. 2. Agency work has. Tuesday, June 28, 2011

35. “The Research” Tuesday, June 28, 2011

36. Scientism Tuesday, June 28, 2011

37. Tuesday, June 28, 2011

38. Tuesday, June 28, 2011

39. Tuesday, June 28, 2011

40. Tuesday, June 28, 2011

41. Tuesday, June 28, 2011

42. “Math anxiety isn't just a fear of numbers, or, as some people think, academic laziness on the part of students. It's a measurable emotional reaction. Tuesday, June 28, 2011

43. “Math anxiety isn't just a fear of numbers, or, as some people think, academic laziness on the part of students. It's a measurable emotional reaction. Researchers like Beilock have observed an increase in stress indicators in the brain's hypothalamus when college students are told they might have to take a math test.” Tuesday, June 28, 2011

44. Tuesday, June 28, 2011

45. Scientism Tuesday, June 28, 2011

46. Tuesday, June 28, 2011

47. Stuff we know Tuesday, June 28, 2011

48. Stuff we know Getting there Tuesday, June 28, 2011

49. Data Insight Knowledge Tuesday, June 28, 2011

50. Science Tuesday, June 28, 2011

51. Science Objectivity Tuesday, June 28, 2011

52. Science Objectivity Certainty Tuesday, June 28, 2011

53. Science Objectivity Certainty Progress Tuesday, June 28, 2011

54. Science doesn’t work that way. Tuesday, June 28, 2011

55. Tuesday, June 28, 2011