PEI Business Women's Association keynote, May 2014: Are social networks worth the investment of time and effort required to build a thriving social media presence? Exploring the signals sent by those who use networked platforms successfully, this presentation gives an overview of digitally-networked identities operate, and examines the terms on which social media can be of value for busy professionals.

1. Identity Online
Working in – & ON – Networks
2014 Women in Business Symposium
Bonnie Stewart
@bonstewart
http://kikolani.com/becoming-accessible-social-networking-social-media.html

2. Networks
httphttp//www.marketingpilgrim.com/2014/01/facebook-is-the-most-visited-social-network-twitter-and-google-tied-for-3rd.html

3. Too Much?
http://www.flickr.com/photos/striatic/2191408271/

4. https://www.flickr.com/photos/51764518@N02/9763729373/

5. Is Online Networking Worth the
Work?
https://www.flickr.com/photos/wageslaves/90470644

6. It’s a matter of perspective.
https://www.flickr.com/photos/wageslaves/90470644

7. Making networks work for you =
choices
https://www.flickr.com/photos/42386632@N00/8528725328/

8. Understand….
1. your goals
2. identities + signals

9. (psst…it’s okay if your goals DON’T
include social media)

10. But…Goals = Audience
https://www.flickr.com/photos/tattoodjay/4129779298/

11. http://www.flickr.com/photos/tmesis/21126825/
Audiences = People
The Internet also = People

12. Some are people you know...

13. And some are people you don't.

14. …some businesses connect by
sharing products & expertise

15. some are wiser just to be sociable

16. https://www.flickr.com/photos/ooohoooh/1350774613/
Networks are ways of connecting

17. http://www.flickr.com/photos/67304318@N07/6128669668
How do I shake hands online?

18. Identities + Signals

19. Networks are not about
online/offline
But there are differences.

20. Identity Online = Visibility

21. Signals Online = Reputation

22. Success = lather, rinse, repeat

23. But.

24. Social Media Broadcast Media
http://ezasseenontv.com/tag/as-seen-on-tv-store/

25. Sometimes being social =
you,
signaling to the people
who know you or might want to
know you.

27. Sometimes other people signal
on your behalf.

29. Sometimes, that’s not so ideal.

30. But being social in return =
creativity points

31. http://www.flickr.com/photos/21031300@N02/4076687726/
‘This call is being recorded”
Identity online = Public.
Always take the high road.

32. …& do a permanent PEI shoulder check

33. Identity online =
control over your signals
& (some of)
what turns up on
Google search

34. But that’s for the people who
already know your name.
What about those who don’t?

35. A visible online identity
can sell for you,
even in places YOU aren’t
being social.

36. A friendly tweet

37. A blog

38. A sale.

39. And no one knew the artist.

40. Is it easy? No, it’s messy. It’s an
extra hat (or three). All the time.

41. Don’t choose the one you think
you should.

42. Choose the one where your
business & your personality
intersect,
and commit.

43. • Signal what you want to be
known for
• Signal to the people you want
to be known to

44. Be a person & a professional too

45. Be reciprocal & generous
https://www.flickr.com/photos/ben_grey/4582294721/

46. Be a little different…but yourself.
https://www.flickr.com/photos/pixeltree/4998949415

47. Celebrate your successes
(and those of others)
https://www.flickr.com/photos/maenoellefoto/2333965284

48. Surprise us.

49. The Internet
is aspirational

50. What Will Your Signals Say?
Thank you. J
@bonstewart
bstewart@upei.ca