This document contains 3 case studies about event services provided by RubyBloom: 1) RubyBloom helped coordinate the registration process for a black law students association annual conference, including developing forms, tracking speakers, and sending confirmations. 2) RubyBloom created an advertising rate card for an art auction event to help generate sponsors, which included event details, attendee profiles, and artwork samples. 3) RubyBloom created custom branded menus for medical education workshops hosted by a continuing education company for physicians.

1. EVENT SERVICES
SAMPLES

2. CASE STUDY - EVENT SERVICES
BLACK LAW STUDENTS ASSOCIATION OF
CANADA
A non-profit organization was planning their annual
conference in Montreal for their membership nationwide.
The President of the Association had many responsibilities
in addition to a full-time job, and needed assistance
coordinating the conference. The association hired Special
Forces to handle the registration process and keep their
members and speakers up-to-date.
We developed the registration forms, proofed the speaker
invites and mailed letters to members across Canada.
We requested and tracked speaker presentations and
biographies, while managing the attendee responses with
regular follow up.
Updated rooming lists were forwarded to the hotel and
client regularly. Two weeks before the conference, we
mailed merged and mailed custom confirmations to all
attendees to anticipate any last minute changes.

4. "We could tell right away we were
dealing with a highly organized
individual! Our members were impressed
by the thoroughness and professionalism
of all correspondence. We were
constantly kept in the loop about
deadlines, program changes, event
reminders and every detail we could
possibly need! It was a great success!"
Conference Speaker
BLSAC

5. CASE STUDY - EVENT SERVICES
POWER OF EXPRESSION ART AUCTION
The founder of Our Image Greeting Cards Inc. and
Executive Producer of the Power of Expression Art Auction.
She was committed to making black artwork accessible in
all forms - from greeting cards to canvas - and was
launching her 5th annual event at the Liberty Grand. Every
year she strived to create an even more impressive event
and recruited other professionals to help generate
interest and sponsors for the event. She hired RubyBloom
to coordinate their Sponsorship and Advertising
component.
We reviewed some of the artists work for inspiration and
interviewed Jacqueline to get a sense of what the ad rate
card should include. We edited some content from her
other marketing materials to describe the event and
created a profile of attendees to educate potential
sponsors.
RubyBloom also created a piece that provided function
with the rates and contact info clearly listed; education for
those unaware of the event; a showcase of one of the
artist's work and beauty in it's layout and simplicity.
Printing the cards on 8 1/2 x 11, full-colour card stock was
an eye-catching leave-behind for potential sponsors. The
advertising rate card became a primary tool for seeking
new contributors.

8. "We would like to thank you for your
dedicated effort in the Power of
Expression Art Auction, 2003.
This event was a success due in part to
your contribution of the Sponsorship and
Advertising Coordination services. It is
very important for us to present a
professional and polished event.
You exemplified the ability to ensure
that end by producing quality
sponsorship and advertising materials.
We would like to congratulate you on a
job well done!"
J. Cohen, Executive Producer
Power of Expression Art Auction

9. CASE STUDY - EVENT SERVICES
INTEGRATED HEALTHCARE COMMUNICATIONS
A firm providing Continuing Medical Education often
hosted their workshops at luxurious resorts and restaurants
around the world. For more than 10 years,
pharmaceutical companies had relied on them to educate
their audiences in the most memorable way.
They recruited the founder of Ruby Bloom to create
branded custom menus for the group of top physicians and
surgeons in attendance.
"We enjoyed working with you and wish
you all the best in your future
endeavours.”
J. Cohen, Executive Producer
Power of Expression Art Auction