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eBooks: Taking advantage of Digital Agility Amy Wilkins Aideen O’Leary-Chung March 12, 2009
Harlequin Digital Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Benefits to eBook Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Currently publish three, varied eBook-only programs each month Spice Briefs Aug ‘07 Nocturne Bites May ‘08 Historical Undone Nov’08
Concept to Launch 4 months “ I read her Harlequin Historical Undone story and I was hooked….  “ Build Brands Speed to Market Build Authors
Create Editorial Opportunities in print Discover New Authors
Create buzz, build authors and brands, extend the life of popular series  Build on existing editorial series Sample vehicle for editorial
Using existing content ,[object Object],[object Object],[object Object],Incorporate reader content
Enriched eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enriched eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enriched eBooks ,[object Object],[object Object],[object Object],[object Object]
Upcoming Enriched eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Response
Response On  Unmasked : “ Wow - that's fantastic! While reading historicals, there are so many times I want to check something out but don't want to leave the book. Congratulations Harlequin on this wonderful idea.”  –  eHarlequin Community “ I saw this linked somewhere earlier today and thought it was really exciting. I'm eager to see what the book and "enriched" features are like. I'm ashamed to admit I've never read an eBook, but this is definitely incentive enough to make me take a shot. “ –  author Ellen Hartman, eHarlequin Community On  Silent in the Sanctuary : “ So smart. How many people have gone out to buy - or waited for - a DVD release with more extra features, particularly in effects-heavy films like the  Lord of the Rings  trilogy or any of the Pixar movies? Extra features are a key component to digital packaging, and it’s way damn smart to start including that in Harlequin e-books… WIN. WIN. WINNNN.” –  Sarah, SmartBitchesTrashyBooks.com
eBook Bundles Author-led Miniseries
eBook Bundles New anthologies Themes
eBook Bundles One-Click Buys
Backlist Library Popular  Authors Upcoming  Authors Beloved Series
[object Object],[object Object],[object Object],[object Object],[object Object],Key Benefits to eBook Program

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Harlequin - Everything You Can Do with eBooks You Can’t Do in Print

  • 1. eBooks: Taking advantage of Digital Agility Amy Wilkins Aideen O’Leary-Chung March 12, 2009
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  • 11.
  • 12.
  • 14. Response On Unmasked : “ Wow - that's fantastic! While reading historicals, there are so many times I want to check something out but don't want to leave the book. Congratulations Harlequin on this wonderful idea.” – eHarlequin Community “ I saw this linked somewhere earlier today and thought it was really exciting. I'm eager to see what the book and "enriched" features are like. I'm ashamed to admit I've never read an eBook, but this is definitely incentive enough to make me take a shot. “ – author Ellen Hartman, eHarlequin Community On Silent in the Sanctuary : “ So smart. How many people have gone out to buy - or waited for - a DVD release with more extra features, particularly in effects-heavy films like the Lord of the Rings trilogy or any of the Pixar movies? Extra features are a key component to digital packaging, and it’s way damn smart to start including that in Harlequin e-books… WIN. WIN. WINNNN.” – Sarah, SmartBitchesTrashyBooks.com
  • 16. eBook Bundles New anthologies Themes
  • 18. Backlist Library Popular Authors Upcoming Authors Beloved Series
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