"Increasing Discoverability with NetGalley" - Tarah Theoret (NetGalley) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

1. Tarah Theoret – Reader Concierge
tarah.theoret@netgalley.com

2. 2
NetGalley by the Numbers
• 175,000+ members (6,000 in
Canada)
• 300 publishers (17 in Canada)
Popular and frequent destination site"
• Averaging 3.6 million page views/
month
• Over 80% return visitors
– 60% of returning visitors came 9+ times
• 15-20% monthly traffic from direct
NetGalley marketing
– Direct email marketing
– Tumblr, Facebook, Twitter

3. • Manual approval (by publisher)
• Widget (2x more likely to download)
• Auto-approved member
• Read Now
• Marketing promotions
New browsing
categories
support each
strategy.
Use Multiple Strategies
Approved
Declined
ReadNow
Auto-Approved
Widget

4. Members browse
and complete a
Profile to request."
"
"
"
"
"
"
"
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Members Find and Request Titles

5. Sort pending requests by member type and preferred
region.
Requests: New Filters and Stats
Plus, easily view
your personal
request history with
the member.

6. • Quickest & easiest access to a title
– Streamlined sign-up if new to NetGalley
• Logging in via widget grants instant approval for that title!
• The only way to give access for PRIVATE titles
• It’s versatile (email, online, QR codes, anywhere a link can
go)
• You can always see who accessed via widget
• Create for one person or thousands at once
Widgets: Why?

7. They Want Your Widgets!

8. • Access to any titles available in the NetGalley catalog
• You can always see whether they have accessed a title
• Can be filtered by member type
• Use in combination with detailed activity reports, and
widgets
"
"
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Auto-Approved Members

9. Communicate with Important Members

10. • Post chapter samplers
• Limited time promotions
“Read Now” Titles

11. • Newsletters and Featured
Category
• By genre or member type
"
• Homepage and Featured
Category Bundle
• New in 2014!
"
• Feed Your Reader eblast
promotions
• Hit targeted segment of
members
"
• First Taste campaigns
• Be the first to interact with
new members
"
Get a Boost with NetGalley Marketing

12. Initial eblast: "
33.6% Open rate
Follow-up eblast: "
64.1% Open rate"
6837 Impressions"
255 Reviews
Targeted Campaign, Coordinated Follow-Up

13. Customized target list:"
members approved for
previous titles"
"
76% open rate"
Nearly 700 clicks

14. Request titles from NetGalley to
download the full content file
CataList and NetGalley

15. Thank You For Listening!
Reach Us Anytime
concierge@netgalley.com