How do you make money from your blog? We consider 4 ways: Advertising, Promotion, Direct Sales and Blog-A-Job.

1. Book Rapper

2. A Visual Presentation by
Geoff McDonald and Book Rapper
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3. tracks trends
digs up big ideas
presents them visually
creates actions for you to do
Book Rapper

4. web logA list of entries, similar to a diary,
posted regularly on the internet.

5. weblog

6. we blog

7. we blog

8. How to Create Your
Own Media Channel

9. The Book

10. We Blog is derived from...

12. The RAPs

13. RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.
Each RAP comprises...

14. Blog Why?We Blog Intro Blog Medium
The We Blog RAPs...
1 2

15. Blog TrafficBlog Money Blog Being
4 53
(This one!)

16. Blog LifeBlog About Blog Resoures
7 76

17. Blog MoneyRAP3

18. ♡Whilst your blog
can be a labour
of love...
Blog Money

19. ...it can also be a profit centre for your business...
$ $ $ $ $
$ $ $ $ $

20. ...or the
centre piece
of your entire
business.

21. It’s all depends on
the makeup and
stats of your
readership.
Blog Money

22. Four Strategies to Make Money from your Blog
BLOG-A-JOB
SELLPROMOTE
ADVERTISE

23. Blog-A-JobRAP3.1

24. A number of the interviewees in are paid to blog.

25. If you want a blog job, your...

26. ...your personal blog is your advertisement.

27. It speaks to your...

28. style attitudeskills

29. Bring your blog and your business case to the attention of...

30. ...your current employer
OR
potential new employer.

31. Blogging may be a solo exercise,
like a journalist running their own newspaper.

32. Or, as in the case of Autoblog, the job-bloggers are part of
a 24 hour global team posting new content on the hour.

33. Action To give yourself a shot at job-blogging...

34. Action
Define
your area
of focus
Create a
professional
looking site
Refine your
writing skills

35. Action
Develop a business case
to market yourself
within your organization
or to potential clients.
For instance, better
customer service.

36. PromoteRAP3.2

37. Your blog may be the seed that...

38. ...builds the audience...

39. ...that sells the product/service...

40. ...that builds your brand.

41. Did you know...

42. Chris Anderson wrote his book The Long Tail as a blog?

43. he invited comments
from the readers of his blog.
During the process

44. enhanced and enriched the subsequent book.
that this reader, or community, involvement
He has acknowledged

45. It was a smart move.

46. As Anderson wrote and published more posts
he built up his audience.

47. When his book was finally published
it was to a large, warm and receptive audience.

48. Be willing to...

49. learn as you blog - and...

50. ...share what you learn as you learn it.

51. Action
What are you building?

52. Action
Write down
what you want
in the future.

53. Action
For instance, if you’re writing a book,
your future desired outcome informs
what you write about today.

54. AdvertiseRAP3.3

55. Free content paid for
by advertising or sponsorship
has been the basis of...

56. ...TV, radio and, to a lesser extent, newspapers
(subsidized cost) for many years.

57. This strategy may also...

58. ...work for your personal blog.

59. A good place to start is...

60. ...to check out Google Adsense.

61. And then, when you really start drawing
attention to your blog you can confidently...

62. ...approach bigger fish.

63. The key question to ask
with regard to advertising is...

64. Will it undermine my content?

65. The right advertiser
may add credibility to your blog...

66. ...whilst others may create a conflict of interest.

67. Action Time to decide.

68. Action
Am I going to advertise now, or not?
Will I advertise in the future, or not?

69. Action
Make your intentions clear from
the beginning as it can shape the
loyalty of your readers.

70. SellRAP3.4

71. Write your blog to...

72. ...promote your current product or service.

73. It’s a smart thing to do...

74. ...provided it’s not simply a bunch of one-sided
press releases that brag about how good you are.

75. That’ll never work!

76. No audience
there buddy!

77. Whatever it is you want to sell, you need to...

78. educate
inform
and

79. ...to attract an audience.

80. Don’t sell to them.

81. Make a list
of what you
might sell
via your blog.
Action

82. Action
This might be obvious or it may present
a whole host of new opportunities.

83. Action Be willing to look.

84. Action
No one said you only had
to sell your own products...

85. Want More?

86. Blog Why?We Blog Intro Blog Medium
The We Blog RAPs...
1 2

87. (This one!)
Blog TrafficBlog Money Blog Being
4 53

88. Blog LifeBlog About Blog Resoures
7 76

89. BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members

90. Book Rapper provides
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we RAP. We
can help you profit from
the ideas in this RAP.
Email Me!
Geoff McDonald...
Book Rapper
Author.

91. More Book Rapper Resources...
www.BookRapper.com/rappers.html

92. Read the Book Rapper Blog...
www.BookRapper.com/blog.html

93. Look out for more slideshows at...
www.BookRapper.com