Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? In this webinar we'll explore how you can stand out from the crowd and stop being just another service provider competing on price and constantly chasing clients. We'll present a big idea and some practical tips for you to implement straight after the event.

1. How to Attract Your Ideal Clients
More Easily
Geoff McDonald @Ideas Architect #ideaslunch

2. Introductions
Follow the conversation on Twitter: #ideaslunch

3. Logistics
Recording + Slides PDF : facebook.com/ideaslunch

4. Part 1
How’s Business?
Geoff McDonald @Ideas Architect #ideaslunch

5. Who is your Ideal Client?
Geoff McDonald • Ideas Architect
Geoff McDonald @Ideas Architect #ideaslunch

6. 10 = Always
How often
are you
working
with your
Ideal Client?
0 = Never
Geoff McDonald @Ideas Architect #ideaslunch

7. What do you do to source
new work?
Geoff McDonald • Ideas Architect
Geoff McDonald @Ideas Architect #ideaslunch

8. How hard are you working
just to get work?
0 = Hard 10 = Easy
Geoff McDonald @Ideas Architect #ideaslunch

9. Chasing or Attracting?
Do you spend more time chasing work or attracting it?

10. Part 2
What Are You Known For?
#ideaslunch This is the key to attracting your ideal clients

11. ALWAYS
Ideal
Client
NEVER
CHASE ATTRACT
Getting Clients

12. ALWAYS
Ideal
Client
Job/Hobby
NEVER
CHASE ATTRACT
Getting Clients

13. ALWAYS
Ideal
Client
JASPer Job/Hobby
NEVER
CHASE ATTRACT
Getting Clients

14. ALWAYS Brand
Ideal
Client
JASPer Job/Hobby
NEVER
CHASE ATTRACT
Getting Clients

15. Supermarkets are highly competitive, price sensitive markets

16. ALWAYS Brand Idea
Ideal
Client
JASPer Job/Hobby
NEVER
CHASE ATTRACT
Getting Clients

17. Brand Idea
JASPer Job/Hobby
What are you building?

18. Part 3
What’s Your BIG Idea?
#ideaslunch Attract your ideal clients with your BIG idea

19. Seth Godin
Geoff McDonald @Ideas Architect #ideaslunch

20. Dyson
Geoff McDonald @Ideas Architect #ideaslunch

21. Edward de Bono
Geoff McDonald @Ideas Architect #ideaslunch

22. Andrew + Sue O’Brien www.CoupleOnTheRun.com

23. Process Concept
Achievement Thing
What’s your BIG Idea?

24. Geoff McDonald @Ideas Architect #ideaslunch

25. An idea only makes a
difference when someone
Geoff McDonald • Ideas Architect
uses it to make a difference.
Gihan Perera Webinar Smarts www.GihanPerera.com

26. Find me a BIG idea
#ideaslunch You don’t find compelling ideas, you create them.

27. Destiny or Declaration?
Declaring your future is more powerful than analysing it

28. Manifesto
A Public Declaration of Your Intent
#ideaslunch Manifestos are created to cause change

29. The Ten Commandments
Geoff McDonald @Ideas Architect #ideaslunch

30. YOUR Ten Commandments
YOUR Ten Commandments define your expertise

31. Manifesto
Write the Rules of Your Big Idea
#ideaslunch Positioning Shortcut: Write the rules!

32. Context
The Manifesto Two Step
#ideaslunch What game are you playing?

33. Context
!
Rules
The Manifesto Two Step
#ideaslunch What are the rules of YOUR game?

34. Helen Macdonald www.OptimismZone.com

35. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Geoff McDonald www.ManifestoProject.com.au

36. Part 4
What’s Your Next Step?
#ideaslunch Without action, change happens to you

37. How? BIG Idea?
Who? Known?
Clients Attract

38. 1:1 Create Your BIG Idea
5 x 60 minute Sessions + Email Support for 30 Days

39. Context
!
Rules
Workshop : Create Your BIG Idea
Melbourne 21 July 8am - 10:30am Coupon: IdeasLunch

40. Context
!
Rules
Webinar : Create Your BIG Idea
July 28 12:30-1:30pm Register: Facebook.com/IdeasLunch

41. Facebook.com/IdeasLunch
www.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au