Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business - your entire business. Do this well and you'll attract customers, build loyalty and generate referrals. In this webinar you'll learn: • How to eliminate the need for cold calls by attracting referrals • Why One-on-one marketing doesn't work and what to build instead • 5 Key Ideas and 15 Actions you can take to create a cult following around your business right now

1. How to Build a Cult Following
Geoff McDonald @Ideas Architect #ideaslunch

2. Part 1
Are You a Member of a Cult?
Geoff McDonald @Ideas Architect #ideaslunch

3. Are you a member of a cult?
Geoff McDonald @Ideas Architect #ideaslunch

4. Which gadgets make you feel cool?

5. What does you car say about you

6. What do you strut in?

7. When do you not answer the phone?

8. When did you last get dressed up?

9. When were you last part of a mob?

10. What could you not live without?

11. Cult or Cult-like?
Geoff McDonald @Ideas Architect #ideaslunch

12. Use
Four Levels of a Cult-Like Following

13. Repeat
Use
Four Levels of a Cult-Like Following

14. Defend
Repeat
Use
Four Levels of a Cult-Like Following

15. Refer
Defend
Repeat
Use
Four Levels of a Cult-Like Following

16. Are you a member of a cult?
Geoff McDonald @Ideas Architect #ideaslunch

17. ?
Geoff McDonald @Ideas Architect #ideaslunch

18. The New Religion
Geoff McDonald @Ideas Architect #ideaslunch

19. Mass
Marketing
Marketing has changed!

20. Mass One-on-one
Marketing Marketing
Marketing has changed!

21. Mass One-on-one
Marketing Marketing
Community
Marketing
Marketing has changed!

22. Money
Ideas People
Three Essential Things Every Business Needs to Build

23. Money
Ideas
Are you missing something?

24. Money
Ideas People
Three Essential Things Every Business Needs to Build

25. My Our The
Changing Worlds
Community Marketing changes the scale of your BIG idea

26. ?
Geoff McDonald @Ideas Architect #ideaslunch

27. Part 2
The Elements of a Cult
Geoff McDonald @Ideas Architect #ideaslunch

28. What are the key
elements?
Geoff McDonald @Ideas Architect #ideaslunch

29. The Cult Paradox

30. Meaning
Elements of a Cult #1

31. Ideology = Manifesto
Geoff McDonald @Ideas Architect #ideaslunch

32. Belonging
Elements of a Cult #2

33. Interaction
Geoff McDonald @Ideas Architect #ideaslunch

34. Meaning + Belonging = Identity
Elements of a Cult #3

35. Which eggs do you buy?

36. ?
Geoff McDonald @Ideas Architect #ideaslunch

37. Part 3
How to Build a Cult Following
Geoff McDonald @Ideas Architect #ideaslunch

38. 1 Initiate Me!
Boot Camp, Seminar, Packaging

39. 2 Make Me an Expert!
Lessons, Service, JV Partner

40. 3 Teach Me How
To Refer You
Who to Refer? What to Say? 2 for 1

41. 4 Be Part of My Life - Everyday!
Success Ritual, Planning Tool, Reminder

42. 5 Include Me, Exclude Others!
Invitation, Knowledge, Price, Availability, Beliefs...

43. ?
Geoff McDonald @Ideas Architect #ideaslunch

44. Part 4
What’s Next for Your Cult?
Geoff McDonald @Ideas Architect #ideaslunch

45. STOP
trying to please
everyone!

46. Dare to be
DIFFERENT!

47. 1: Write your Ideology
www.1000manifestos.com

48. 2: Define your People goal
Webinar #3 : The Three Things Every Business Needs to Build

49. 3: Take One of the 5x3 Actions
Email me: geoff@ideasarchitect.com.au

50. Next Webinar
The 7 Keys to
Idea$ Marketing
August 18 12:30-1:15pm Register: Facebook.com/IdeasLunch

51. Are you an Idea-list?
Geoff McDonald @Ideas Architect #ideaslunch

52. Workshop: How to Design,
Build and Sell Your Ideas
Melbourne 19 August 8:45am - 4:30pm

53. $450 +GST
$270 +GST
Workshop: How to Design,
Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch

54. IdeasArchitect.com.au/IdeasLunch
Geoff@IdeasArchitect.com.au