The Seven Keys to Marketing Your Idea
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Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere - what's going to make you and your idea stand out? In this webinar you'll learn: • The simplest way to define your idea • How to design projects that attract customers • How to build awareness around your idea • The best way to get people talking about you • How to get paid to promote your business • How to generate ongoing referrals • How to build your legacy so you'll be remembered
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The Seven Keys to Marketing Your Idea
- 1. The Seven Keys to Marketing Your Idea It’s OK, we haven’t started yet! Geoff McDonald @IdeasMarketing #ideaslunch
- 2. The Seven Keys to Marketing Your Idea Geoff McDonald @IdeasMarketing #ideaslunch
- 3. Ideas Architect Follow conversation on Twitter: @ideasmarketing
- 4. What is Ideas Marketing? Geoff McDonald @IdeasMarketing #ideaslunch
- 5. Idea What are you selling? Geoff McDonald @IdeasMarketing #ideaslunch
- 6. Idea Geoff McDonald @IdeasMarketing #ideaslunch
- 7. Idea Geoff McDonald @IdeasMarketing #ideaslunch
- 8. Idea Geoff McDonald @IdeasMarketing #ideaslunch
- 9. Idea Possibility = future world Geoff McDonald @IdeasMarketing #ideaslunch
- 10. Idea Product Service Traditional Marketing
- 11. Product/Service Idea Ideas Marketing
- 12. Are you an Idea-list? Can ideas change the world?
- 13. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 14. Key 1 Manifesto : Define Your BIG Idea Geoff McDonald @IdeasMarketing #ideaslunch
- 15. How to Attract Your Ideal Clients More Easily Geoff McDonald @IdeasMarketing #ideaslunch
- 16. Be known for a BIG Idea Do you spend more time chasing work or attracting it?
- 17. Process Concept Achievement Thing What’s your BIG Idea?
- 18. Manifesto A Public Declaration of Your Intent #ideaslunch Manifestos are created to cause change
- 19. The Ten Commandments Geoff McDonald @IdeasMarketing #ideaslunch
- 20. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Existing Context, New Rules
- 21. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 22. Key 2 Campaign : Go Public Geoff McDonald @IdeasMarketing #ideaslunch
- 23. How to design projects that attract customers Geoff McDonald • Ideas Architect Geoff McDonald @IdeasMarketing #ideaslunch
- 24. What’s the ONE Thing Every Business Geoff McDonald • Ideas Architect Needs to Build? Geoff McDonald @IdeasMarketing #ideaslunch
- 25. Capital Any resource that enables you to build wealth Geoff McDonald @IdeasMarketing #ideaslunch
- 26. Money Build This #1 - Money makes money
- 27. Private Vs Public Money is mostly a private game
- 28. Ideas Build This #2 - Ideas change the world
- 29. The more people that use your idea, the more valuable Geoff McDonald • Ideas Architect it becomes. Geoff McDonald @IdeasMarketing #ideaslunch
- 30. People Build This #3 - It’s who you know
- 31. Geoff McDonald • Ideas Architect Social Business Geoff McDonald @IdeasMarketing #ideaslunch
- 32. Money Ideas People Create a Public Project across all three domains
- 33. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 34. Key 3 Publish : Raise Awareness Geoff McDonald @IdeasMarketing #ideaslunch
- 35. How to build awareness around your idea Geoff McDonald @IdeasMarketing #ideaslunch
- 36. Geoff McDonald • Ideas Architect Social Media Geoff McDonald @IdeasMarketing #ideaslunch
- 37. Geoff McDonald • Ideas Architect User Generated Content Geoff McDonald @IdeasMarketing #ideaslunch
- 38. Idea PLOpportunity Geoff McDonald @IdeasMarketing #ideaslunch
- 39. Idea PLOpportunity Geoff McDonald @IdeasMarketing #ideaslunch
- 40. Idea PLOpportunity Geoff McDonald @IdeasMarketing #ideaslunch
- 41. Possibility? Geoff McDonald @IdeasMarketing #ideaslunch
- 42. Your Publishing Personality Geoff McDonald @IdeasMarketing #ideaslunch
- 43. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 44. Key 4 Experience : Emote a Response Geoff McDonald @IdeasMarketing #ideaslunch
- 45. How to get people talking about you Geoff McDonald @IdeasMarketing #ideaslunch
- 46. Something worth talking about Geoff McDonald @IdeasMarketing #ideaslunch
- 47. Idea Possibility = future world Geoff McDonald @IdeasMarketing #ideaslunch
- 48. Impact Virtual Face2Face Geoff McDonald @IdeasMarketing #ideaslunch
- 49. Impact Virtual Face2Face Geoff McDonald @IdeasMarketing #ideaslunch
- 50. Impact Virtual Face2Face Spread
- 51. Impact Virtual Face2Face Spread
- 52. High Impact High Spread Geoff McDonald @IdeasMarketing #ideaslunch
- 53. Idea Geoff McDonald @IdeasMarketing #ideaslunch
- 54. Make it emotional! Geoff McDonald @IdeasMarketing #ideaslunch
- 55. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 56. Key 5 Artifact : Trigger Action Geoff McDonald @IdeasMarketing #ideaslunch
- 57. How do you get paid to promote your services? Geoff McDonald @IdeasMarketing #ideaslunch
- 58. Books are dying! Geoff McDonald @IdeasMarketing #ideaslunch
- 59. Passive Active Geoff McDonald @IdeasMarketing #ideaslunch
- 60. Public Passive Active Private
- 61. Public Passive Active Private
- 62. Public Passive Active Private
- 63. Public Passive Active Private
- 64. Public Passive Active Private
- 65. More public, more active. Geoff McDonald @IdeasMarketing #ideaslunch
- 66. Next Webinar How to Get Paid to Promote Yourself August 25 12:30-1:15pm Facebook.com/IdeasMarketing
- 67. Key 6 Cult : Define Us and Them Geoff McDonald @IdeasMarketing #ideaslunch
- 68. How to generate ongoing referrals Geoff McDonald @IdeasMarketing #ideaslunch
- 69. Are you a member of a cult? Geoff McDonald @IdeasMarketing #ideaslunch
- 70. Do you defend or refer brands? Geoff McDonald @IdeasMarketing #ideaslunch
- 71. The New Religion Geoff McDonald @IdeasMarketing #ideaslunch
- 72. Meaning + Belonging = Identity Three Elements of a Cult
- 73. Ideology = Manifesto Geoff McDonald @IdeasMarketing #ideaslunch
- 74. Build Community Build Interaction Geoff McDonald @IdeasMarketing #ideaslunch
- 75. Create Identity : Define Us, Define Them
- 76. Are you an Idea-list? Geoff McDonald @IdeasMarketing #ideaslunch
- 77. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 78. Key 7 Immortality : Everyday Action Geoff McDonald @IdeasMarketing #ideaslunch
- 79. How to build your legacy so you'll be remembered Geoff McDonald @IdeasMarketing #ideaslunch
- 80. On the right track! Geoff McDonald @IdeasMarketing #ideaslunch
- 81. DIFM DIY Geoff McDonald @IdeasMarketing #ideaslunch
- 82. Action Geoff McDonald @IdeasMarketing #ideaslunch
- 83. Practice Action Geoff McDonald @IdeasMarketing #ideaslunch
- 84. Habit Practice Action Geoff McDonald @IdeasMarketing #ideaslunch
- 85. Ritual Habit Practice Action Geoff McDonald @IdeasMarketing #ideaslunch
- 86. Turn your actions into rituals Geoff McDonald @IdeasMarketing #ideaslunch
- 87. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 88. Part 4 What’s Next for Your Idea? Geoff McDonald @IdeasMarketing #ideaslunch
- 89. What’s Your BIG Idea? www.1000manifestos.com
- 90. What’s Your Campaign? Webinar #3 : The Three Things Every Business Needs to Build
- 91. Next Webinar How to Get Paid to Promote Yourself August 25 12:30-1:15pm Facebook.com/IdeasMarketing
- 92. Workshop: How to Design, Build and Sell Your Ideas Melbourne 19 August 8:45am - 4:30pm
- 93. $450 +GST $270 +GST Workshop: How to Design, Build and Sell Your Ideas More: www.IdeasMarketing.com.au/Workshops