A wrap up report covering the smashing success of AngelHack's debut in Seoul, Korea.

1. BOOM Media Confidential and Proprietary
BOOM Media presents
event date: June 8 - 9, 2013
location: Seoul, South Korea
2013 (Spring) Event Recap Deck

2. BOOM Media Confidential and Proprietary
A. executive summary
B. event highlights
C. brand integration
D. promotional support
E. event recap
table

3. of

4. contents

6. BOOM Media Confidential and Proprietary
hackŸaŸthon
[hak-­‐uh-­‐thon]:
a fun, multi-day competitive event in which developers,
designers and others involved in software development
form teams to compete on creating something new,
inventive, and innovative following the guidelines set by
the event’s Sponsor.

7. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation
2013 AngelHack Seoul: executive summary
AngelHack, the world’s largest hackathon competition, got even larger this year with 2013
being it’s first time launching in South Korea!
During this past June 8th weekend, developers, designers and startup entrepreneurs
gathered at Seoul’s D.CAMP facilities to team up and compete in the world’s largest
hackathon competition vying for various grand prizes and a chance to enter AngelHack’s
Global Accelerator Program.
4

8. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation
302
5
event highlights: teams
2013AngelHack Seoul
participants 206
73
23
= + +
44teams
=
Over the weekend, 44 teams composed of
developers, designers and entrepreneurs,
occupying 3 floors, worked with delight and
determination to produce a working demo for
submission on Sunday June 9th.
Badge stickers distinguishing roles facilitated
efficient team formation and networking.

9. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 6
event highlights: winning teams
2013AngelHack Seoul
Uppercut (Vatos)
Anapptomaketheprocessfor
visitingandorderingatVatos
UrbanTacosmoreefficient.
with such competition, the judging panel had a tough time selecting their winners but in the end...
winners of the main event winners of the Sponsor tracks
Arctic Pod
Intelligentsystemthatguaranteesyouoptimalsleeping
conditionsbytakingdifferentmeasurementsstraightoff
yourbody.
쌍심지

10. (Ssang Shim Ji)
Adigitalplatformminimizingthegapbetweenvotersand
politiciansbyprovidingmoretransparencytotheusers.
Kim Dohyun
(Samsung)
Themostcreativeapplication
usingtheSamsungAPI
Wed Well (SKP)
Anappthathelpseasethe
angstconnectedtomarriage
andmoney

11. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 7
brand integration onsite and online*
2013AngelHack Seoul
event collateral and promotional items were thoughtfully designed with sponsor branding in mind
eventposter
eventschedule
photowall
eventt-shirts
flagshipbanner
officialwebsite
*mini photo contests were held to organically integrate sponsor brands into event photos posted
across participants’ social networks and the event’s Facebook page
standingx-banners

12. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 8
pre-promotional support
2013AngelHack Seoul: promotional support
BOOM Media and partners provided steady and heavy promotional support throughout all phases of the event
*mini photo contests were held to organically integrate sponsor brands into event photos posted
across participants social networks and the event’s Facebook page
Pre-promotion During Post
Pre-promotions included:
• paid and organic advertisement on Facebook
• advertisement across our promotional
partners / media network
• promotional newsletter distributions through
multiple media outlets
• Sponsor cross-promotional support
• official website
Facebookpromotion
Media/Partnernetworks Sponsorcross-promotion
Newsletterblasts
website

13. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 9
promotions during the event weekend
2013AngelHack Seoul: promotional support
*mini photo contests were held to organically integrate sponsor brands into event photos posted
across participants social networks and the event’s Facebook page
Pre-promotion During Post
Promotions included:
• constant Facebook andTwitter promotions
throughout the event weekend from the
BOOM Media team, Seoul Space, our
sponsors, our promotional partners, our
judges and our excited attendees
BOOM Media and partners provided steady and heavy promotional support throughout all phases of the event

14. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 10
post-event promotional buzz
2013AngelHack Seoul: promotional support
*mini photo contests were held to organically integrate sponsor brands into event photos posted
across participants social networks and the event’s Facebook page
Post event promotions included:
afulllengthfeaturedwriteuponETnews(bothprintdigitalformat)
Korea’sprimetimeradiostation
TBS101.3FMdedicatedanentire
showintroducingandrecapping
highlightsfromtheevent
BOOM Media and partners provided steady and heavy promotional support throughout all phases of the event
Facebook’s activity aroundAngelHack Seoul only
kept growing (even up to a week after the event had
ended!) as participants and attendees continued to
buzz about event highlights and experiences
Pre-promotion During Post

15. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 11
event highlights: fun activities
2013AngelHack Seoul
to make work pleasure, mini contests with spot prizes went on throughout the night to keep participants engaged

16. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 12
event highlights: the afterparty
2013AngelHack Seoul
the fun continued as participants headed to the afterparty to celebrate the weekend but also have a chance to
compete in “DevilHack” – a competition where coders compete for various prizes – sponsored or otherwise ;)
*refer to the Geek Meets Chic contest description on the following slide
About DevilHack
• stylized in the spirit of the coding contest from “The Social
Network” movie, hardcore coders competed to win prizes like
an XBOX, a Galaxy Nexus 4 or even a hot date with an actress*
• this novel and unprecedented event was a huge hit with the
participants and onlookers, birthing a new coding sub-culture
• the sheer onsite popularity of the event indicated the strong
interest to expect for our future DevilHack competitions

17. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation 13
event highlights: afterhour fun @DevilHack
2013AngelHack Seoul
the afterparty was held at the trendy Listen Super Lounge for attendees to enjoy the live DJ, dancing, and
drinking but there was also serious competition underway as select hardcore coders entered theDevilHack
“arena” to compete for prizes to an enthusiastic cheering crowd
several of our illustrious developer judges were in tow to
oversee and monitor the contest
as illustrated here, there were certainly additional “challenges” put
into play to make sure the competing coders had to be on their best
to win the prizes ;)a coding competition where participants race to
complete various coding objectives and win some
really awesome prizes
prizes like a Microsoft XBOX, a Galaxy Nexus 4 and an Amazon
Kindle Fire... but there were other prizes in the mix for the ‘Geek
Meets Chic’ portion of the event
dancing, drinking, networking and all around
celebration at the AngelHack Seoul
afterparty... along with a competition in play
winner of “geek meets chic” – a contest
where coders raced to unencrypt a beautiful
actress’ phone number to win a date

18. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation
302
14
2013 AngelHack Seoul: highlights recap
attendees
• formed into 44 teams, sprawled across 3 floors (30,000 ft2)
• largest global hackathon competition ever to take place in Korea
• composition: 68% developers, 24% entrepreneurs and 8% designers
• heavy promotional support before, during and after the event across various formats
and media platforms
• unprecedented hackathon afterparty format combining trendy style and developer skill
with DevilHack – a coding competition designed in the spirit of The Social Network

19. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation
thank you.
email: info@boommedia.kr
15

20. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation
appendix
16

21. BOOM Media Confidential and Proprietary
AngelHack Seoul 2013
event recap presentation
produced by... coders / entrepreneurs government government
global mentor network access? yes yes no
global media coverage? yes no no
direct path to techcrunch disrupt,
launch and other global tech events?
yes no no
2 weeks in san francisco? yes no no
network with silicon valley mentors
and investors?
yes sometimes sometimes
high composition of coders
developers?
yes no no
awesome networking / after party? yes no no
17
hackathon comparison chart
AngelHack: Key Benefits
see whyAngelHack Seoul is the best compared to other existing code and hackathon events in Korea
other
hackathon
events