Whether you have an online or offline business, building a relationship with customers is important....

1. You Can Make use of Social network To Your Benefit
Whether you have an online or offline business, building a relationship with customers is important.
Luckily, social media sites exist and provide a way for you to lure visitors to your website while
helping you to interact with people who are already buying what you have to offer. Here are some
great ways to do social media marketing for your benefit.
If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and
varied content. Tweet tips or suggestions that are relevant to your product. Some of your tweets, of
course, will be more bold in their promotion of your business. If you mix in informative tweets you
will be less likely to run away potential customers.
It is necessary to keep in mind that social media requires you to remain active. In order to succeed,
you must socialize! If you aren't interacting with people then you won't get people to know who you
are, and what you're about. But don't overwhelm people with updates; just casually make yourself
visible so people know about you and can see that you're active.
Tell all your customers that you plan to use social media in your marketing campaign. When your
customers subscribe to your page, the social network may let their followers know about your page.
This equates to a lot of visibility for you, without costing your anything. It is also more valuable than
ordinary advertising since it's a referral.
Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will
allow them to see your posts when they log into their Google account or right on their computer
desktop if they use an RSS widget. Depending on your target audience, you will get more or less
success with an RSS feed.
Provide a way for people to sign up for email alerts when you post new blog posts. Whether you're
just putting up a post rehashing a previous topic or writing about a new product, giving followers a
way to stay connected works, even if this type of social media marketing is more recognized as older
way to utilize Internet marketing.
Being a good listener is critical to success at social media marketing. Your customers and your
followers want to feel as though they are being heard. When people comment on your posts or write
to your social media profiles, always try to respond and let them know that you received the
message and they were heard.
Take some time to research the available options when marketing with social media methods. You
can use your time wisely by truly understanding the differences from one social media site to
another. For example, you may find that some sites vastly outperform others. Don't rest on your
laurels here. Hone in on what works.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. You
can use the feature to post a new article, so it will show up on LinkedIn updated. This not only helps
you save time, but doubles your exposure--both LinkedIn friends and blog readers will get your
update.
Try to stay professional, even in this day and age of social media. Introduce yourself with a
professional tone. Do not allow yourself to engage in an online argument; however, you may choose

2. to delete comments that are inappropriate or misleading. Make a separate personal account to trade
cat pictures with friends and family.
Be sure to keep close tabs on your competitors. View them on various social outlets and carefully
analyze what techniques they're using. You can use this information to develop your own strategy of
either imitation or diversity. Either or both paths can lead to a surge in your clientele.
You should promote any special offers you have through social
https://twitter.com/SocialCentiv/with_replies media sites. This will encourage your consumers to
locate you on sites like Facebook, as they will look for the discounts you are offering there. Social
media should be an opportunity for your customers to get to know you better and to get involved
more personally with the brand and products.
Regarding retweets, acknowledge them when you do them and when they are done to you. What this
means is if you like what someone tweeted, use "RT" and paste in their @name and the message.
This gives them credit for the content. And, if someone retweets your content, thank them. These are
simple courtesies.
To keep your social media marketing efforts interesting and informative, create and post YouTube
interviews with experts in your field. In addition to providing interesting content, the constant
association with leaders will make you look like an authority in your field. You will appear more
authentic to potential customers and be more likely to sell your services and products.
Make it
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-
will-dominate-2014/ really easy for consumers to subscribe to your blog. Have a "subscribe" button
easily located on your page, and make sure it is visible with an easy-to-read font and color. Also
mMake the process of subscribing short and simple. If people can handle this task easily, they are
more likely to do it. If more individuals subscribe, then business will increase.
Learn to make fun headlines for your social media blogs. Headlines are like the front of your
business. You can come across boring and run down, or new and exciting. Think of interesting ways
to lure people into your blog. Don't be afraid to experiment with the headlines on your page.

3. Use Facebook to make friends and properly market your company. Make sure you don't start your
page outright as a business ad. People are more likely to be interested in your product or services if
you post items and events about your company in a friendly manner that doesn't make your "friends"
feel like you are spamming them. Remember, they may be your future customers, but in the
meantime, treat them like friends.
Use YouTube to attract a following. The video service on YouTube can very effectively be used to
market your business across many forms of social media. Make videos about your business, service,
or niche market, and update them regularly. Once you make a video, you can link it to your other
social websites.
The world of social media has increased global marketing opportunities for many businesses. In this
article, we have discussed some effective business marketing strategies, and some things to avoid
too, when considering a social media campaign. Use these tips wisely and your business will soon
see the benefits.