If you have a security guard company than you know how competitive it is, especially in large cities...

1. Security Guard Companies and SEO
If you have a security guard company than you know how competitive it is, especially in large cities.
The competition is simply fierce. As such, it is critical that one does all they can to market their
business. Much of this can be done through word of mouth. The best marketing comes from actual
clients who speak highly of your service, of course, but in today's economy one must take a more
proactive approach than merely relying on clients.
Internet marketing has proven to be a very important medium to reach clients. In today's world,
clients rarely find someone online. They look at search engines like Google, Bing, and Yahoo. Those
who have optimized their sites to be in the top search results will get calls. And that's what one
needs, correct? Warm leands are the best kind. Cold calling also works, but having a good presense
online is critical. If you are not well-versed in online marketing your security guard company than
you can hire someone or merely find a person to help you out. What is important to remember is that
you must optimize certain key phrases. One that our company is currently seeking is security Los
Angeles as well as a host of others. One can research which key phrases are the most relevant. In
case you don't know, a key phrases is a search term that potential clients type in when they're
looking for a service. Another example of a key phrase is Los Angeles security guard which is the
exact opposite as my first; a slight deviation in your key phrase will make it considered different in
the eyes of the search engines. Many guard companies do not use online markteing as a tool to grow
their business. Again, there are more conventional ways that are tried and true. No matter what you
do you will need to go out and meet clients. This will require that you make a good presentation. Not
everyone is skilled at doing this. If you are not, and you want to grow your security guard company
then perhaps you should consider hiring someone to handle the selling.