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1. BestOf
TWITTER USAGES FOR CORPORATIONS
SUMMARY
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1. My first steps with Twitter: understand and begin ................................................................................... 2
2. Twitter Search In Plain English ............................................................................................................ 2
3. Best practices for corporate twittering ................................................................................................... 2
4. Ten basic rules of Twitter .................................................................................................................... 2
5. Twitter & education ............................................................................................................................. 2
6. Twitter for recruiters: How to, help and hype ......................................................................................... 3
7. Twitter bible: everything you need to know about twitter ......................................................................... 3
8. Twitter a new channel of users’ relationship .......................................................................................... 3
9. HOW TO: Gain Twitter Influence .......................................................................................................... 3
10. Ebook : tirer le meilleur parti de Twitter ............................................................................................. 4
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2. BestOf
TWITTER USAGES FOR CORPORATIONS
1. My first steps with Twitter: understand and begin
Voici une courte vidéo de 2009 de Fadhila Brahimi, CEO de FB-associés, décrivant la plateforme de
microblogging, aussi utile pour un usage personnel que pour une vocation plus tournée vers le marketing ou
branding.
 http://www.emilieogez.com/web-20/microblogging-web-20/mes-epremiers-pas-avec-twitter-
comprendre-et-debuter/
2. Twitter Search In Plain English
This video, realized by Commoncraft in June 2009, uses a metaphor of “Twitterville” to illustrate the opportunities
to use the Twitter Search feature to find people and information, read news and discover emerging information. It
teaches how Twitter Search: helps businesses listen to customer feedback, creates a real-time news source,
makes trending topics visible and connects related information with hashtags.
 http://www.commoncraft.com/twitter-search
3. Best practices for corporate twittering
Many companies want to start using Twitter to promote their brand and business, but don’t really know where to
start. As most companies are starting to realize, Twitter is a great way to start a dialogue with customers and
prospects. Here is a post of "socialmediatoday" (August 2009) giving a short list of best practices for corporate
Twittering. Most small-to-medium businesses should be able to achieve results with a couple of hours of effort per
week.
 http://socialmediatoday.com/SMC/119962
4. Ten basic rules of Twitter
One of the funniest things about Twitter is how it has spawned a language unto itself for those who use it. So to
help you avoid being a "twidiot" or a "twanker", a post from the "socialmediatoday" thinker’s web of August 20009
gives rules that seem to have become generally accepted for how to get set up, brand yourself or your
organization and converse on Twitter.
 http://www.socialmediatoday.com/SMC/116567
5. Twitter & education
This video of October 2009 shows a conference in Los Angeles about Twitter and Education. With professionals
from the educational system such as a high school principal or teachers, it focuses on how Twitter could be used
in an education aim by connecting parents and educators.
 http://www.vimeo.com/7475583
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3. BestOf
TWITTER USAGES FOR CORPORATIONS
6. Twitter for recruiters: How to, help and hype
Twitter may be the only tech business that gets more buzz than Google. However, Twitter is not as ubiquitous as
you would have believe. The microblogging platform has the potential to be a beneficial tool for recruiters with the
inclination and the patience to master it. It has three main benefits: it’s a recruiting tool, a branding tool and an
industry barometer. To remove some of the mystery surrounding Twitter, this paper from Bullhorn (2009) tries to
show recruiters how to get started with it and use it effectively in your work.
 http://www.bullhorn.com//community/researchreports.php
7. Twitter bible: everything you need to know about twitter
Here is an article from "CIO Insider" of May 2009 by journalist CG Lynch who tracks how technologies developed
in the consumer space and on the Web become palatable for business use. Here are some hints on how to get
started, practice good etiquette, network and job hunt, search smart and stay organized with the social
networking service.
 http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter
8. Twitter a new channel of users’ relationship
With Twitter, internet becomes “hyper local” and relocates the trade by linking users sharing a signle public
service or attending the same events. It contributes to the democratization of social networks, modifying the
reports of each other, modes of information diffusion, communication and influence. This study by Useo shows
the use of Twitter by cities, with two main areas: services and animation.
 http://www.useo.fr/twitter-un-nouveau-canal-de-communication-usager.html
9. HOW TO: Gain Twitter Influence
Twitter has progressively shown to be a key factor in spreading the word of a company or business and it is
sometimes hard to drive traffic to someone’s twitter account. This article from Mashable (November 2010) gives
several keys to twitter success, according to Both Kawasaki, co-founder of media aggregation site Alltop, and
Scoble, a blogger found of world-changing technologies.
 http://mashable.com/2010/11/02/how-to-gain-twitter-influence/
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4. BestOf
TWITTER USAGES FOR CORPORATIONS
10. Ebook : tirer le meilleur parti de Twitter
Présenter Twitter n’est pas une chose facile. Tout le monde en parle, parfois sans en cerner les tenants et
aboutissants. Vue comme une application de messagerie instantané ou un simple réseau social, l’internaute
basique peine parfois à comprendre l’intérêt et le fonctionnement de ce service. Ces slideshows présentent le
projet initié par Flavien Chantrel et Benjamin Romei en cinq chapitres : le grand public, les entreprises, les
journalistes, blogeurs, et des interviews sur les usages du réseau social.
 http://www.slideshare.net/captainjob/ebook-tirer-le-meilleur-parti-de-twitter-deuxime-dition
© Boostzone Institute 2011
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