Social networking sites have been dominating the discussion lately, but remember that we still search a lot. We perform 16 billion searches per month, up 15 percent from last year. Ninety percent of Internet traffic originates from search results. From the first search engine, Archie in 1990, the landscape has changed a lot. Search has become very powerful and sophisticated. Even Bing can tell you now the future cost of airline flights. So have search habits changed? And what is the effect of mobile devices? Troy Lerner and Chuck Aikens of Booyah! Online Advertising have been involved in the search industry since 1999. They bring a long list of successes (and failures!) to share. Booyah! is a full-service online agency managing about $70 million annually in advertising. Clients include Dish Network, Vail, Gap, Teleflora, and CP+B.

2. Google Still #1

3. Organic By Engine

4. Paid By Engine

5. Everything Google

6. Google Instant

7. Google Instant & Long Tail

8. Google Places Modified 7 Pack

9. Google Places Merged Places

10. Google Places & Facebook Places

11. Local Is Mobile

12. Mobile Is The Access Point That Matters Today U.S. Pop 306 M 276 M Mobile Phones 71 M Households With Internet 69+ M Smartphones With Internet (25% of U.S.) Smartphone Market Grew 30% Year/Year Smartphones Will Surpass Feature Phones In 2011 Source: *eMarketer March 2010 **Forrester - U.S. Data ` Neilson Data 12

13. Mobile Web Usage Is Exploding 50% Of Web Traffic Will Come ThroughMobile Devices Within 3 Years* Google Mobile Searches Have Increased5x in The Past Two Years.High End Device Users Search 50x More vs. Feature Phone Users 54%of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010 Year 2013 Mobile 50% PC 50% Google Mobile Search Traffic 13

14. Mobile Search Grows With Smartphone Market Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category

15. Mobile SEO is Web SEO

16. SEO Ranking Factors

17. White Hat vs Black Hat SEO Source: SEOMoz.org

18. Black Hat versus Google Source: LifeHacker.com

19. Organic Marketing is Connected SEO In 2006 Source: SEOMoz.org

20. SEO in 2011 Source: SEOMoz.org

21. Social Sharing Influences Search Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389

22. Bing Facebook Partnership

23. Contact Troy @ Booyah Troy Lerner | Executive Vice President | Booyah Online Advertising 11030 CirclePoint Road | Suite 350 | Westminster, CO 80020 ph: 303.345.6619 | fax: 303.345.6719 | troy@booyahadvertising.com | linkedin.com/in/troylerner