Pinkstar credentials 2013

Pink star Ventures [P] Ltd.
We are boutique experts in the people logistics of creating
meaningful brand experiences in the field of experiential
marketing .
Invite us to participate in the planning, execution and marketing
support for your next experiential and event marketing project.
In short, ROI/Insight defined brand experience for our clients…
About Us
www.pinkstargroup.com

Assessing our client’s needs and then delivering beyond their
expectations with Create exciting Business-to-Consumer and
build valuable Business-to-Business relationships. Supporting
our responsive, effective field executional capabilities,
expertise and well on-time and on-budget approach
Vision

 Event Management.
 Sports Marketing.
 OOH (Out of Home).
 Retail fixtures.
We are team of experts for:

 Design/Execution.
 Streamlined partnership.
 Our Network.
 Identifying & sourcing products and raw material.
 Experienced, knowledgeable & committed team of
professionals.
 Understanding of our customers nuances.
Core Strength

Design/ Creatives
 Stage
 Mall Marketing
 Canters/Bus
 Display
 Exhibition
Product Launch Brand Activation
Our Services
 Dealer Meets
 Sport Marketing
 Press Launch
 OOH
 Consumer Promos
 Mall Activity
 School & College
Promos
 Road Shows
 RWA Activity
 Flash Mobs

Permanent Spaces.
Retail Formats.
Shop in Shop.
Brand Shop.
Retails in shop Fixtures.
Our Services
Space Design Exhibition
 Design
 Fabrication
 Execution

Major Industries we cater to
Consumer Durable
IT/Telecom
Automobiles
Food and Beverages
Hospitality and Tourism
Cosmetics
FMCG
Printing and Graphic
Sports/ Appreals
Cement & Steel
Banking
Real Estate
 Tyres

Events & DesignsEvents & Designs

LG launched its new 2013 Refrigerators range this event was
held in Jalandhar .
The show content included stage, Product display zone Laser
show, Dealer meet and entertainment event.
LG Refrigerator Launch April 2013

LG Refrigerator Launch April 2013 : Product Display zone

HUDCO had organized annual day meet & award ceremony to
facilitate and congratulate their loyal employees.
The show content included a stage, Lunch, Live song performance by
Singer Tarun Sagar, different Indian dance form performances, Skit
show by NSD Team and award distribution by Mr. Lalit Maken Union
minister of India.
HUDCO Annual meet @ IHC Delhi April -2013

HUDCO Annual meet IHC Lodhi Road Delhi April -2013

Videocon DDB Product Launch March’ 2013

LG launched its new 2013 Refrigerator launch event was held in
Gurgaon.
The show content included stage, Product display zone Laser
show, Dealer meet and entertainment event.

LG Refrigerator Launch April 2013 Display Zone

American Express launched its Platinum card & launch
event was held in Gurgaon.
The show content included a stage, Laser show and
entertainment event.
American Express Card Launch- 2012

LG – GSM Optimus Launch – Aug’ 2012

LG – Optimus Launch – Product display zone

Aircel launched its GSM Communication service for Himanchal &
Jharkhand, This launch event was held in Shimla & Ranchi for
Himanchal Pradesh & Jharkhand respectively.
The show content included a stage and Performance by Ms. Shreya
Ghosal.
Aircel Launch : 2012

LG in collaboration with Indiatimes launched its consumer
durable products, The activity was a month long consumer
promotion held in Various Delhi NCR malls.
The show content included a stage, mall promotion and
product displays.
LG Indiatimes Summit

Power finance corporation of India organized this event in Talkatora
indoor stadium on the eve of PFC foundation day.
The show content included a stage, award distribution and
Performance by Mr. Shankar Mahadevan and Mr. Kapil Sharma.
Power Finance Corporation of India – Foundation day

Power Finance Corporation of India – Foundation day

Mall ActivationMall Activation

LG Optimus Mobile - Mall Marketing

Exhibition & Design
We build stands in over 15 shows a year pan India

Exhibitions Stall : Voltas & Trane CII- Chandigarh-2013

Mobile Van ActivationMobile Van Activation

Unique MarketingUnique Marketing

iWalker – The Walking Billboard
Q: What is an iWalker? A: iWalker is a “Mobile Advertising” format
which is effective for promotions of brands and Events when they are
deployed in group at any location. Being an innovative marketing
solution it helps in attracting and engaging target audiences. Technical
Specification: - Best SMD illuminated, so does not cause climate
heating.
5 hour battery backup- comes with charger and flash lights.
Highly visible from distance.
Best quality print used for “Clear Visibility”. - Quality tested product
and ready to use
Out of the box Promotions

I Walker – The Walking Billboard

How does Magic mirror works? Usually magic mirror works as a
Advertising board in which you may display any creative, and that
glows all the times. But as soon as someone stands in front of this
Display..it turns into a mirror.. and that’s MAGIC.. This has a
excellent use in malls, showrooms and airports.
Magic Mirror Promotion

What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + Audio
Advertising. VJ is the first and only product that combines ATL & BTL
together. Television commercial is considered to be the most effective form of
advertisement carrying human emotions and adequate message. With VJ,
TVC’s can be used in malls, markets & Airports, Brands can reach their
customers outside their home and offices. It gives a combined effect of Audio +
Video Advertising on the move.
Video Jacket.. Walk with TVC :

Objective
Create Standardized Retail Fixtures that enable easy changeover for all
Key Campaigns and enhance store visibility.
POP/ Retail Fixture

Wall Unit - LED Clip On frame
These Metal clamps can be opened easily by the merchandiser & replace/insert
the messaging medium.
Ultra slim frame with backlit (LED) Glow box with Tube lights Non Lit Frame

Retail Fixtures – Display Units

Out of HomeOut of Home
On Road & BeyondOn Road & Beyond

 Young hearted & curious unit exploring new possibilities.
 Portfolio of leading Indian and Global brands.
 Planning & Buying Media worth over Rs 200 million spanning over
50 markets.
 Amongst the fastest growing OOH Media agency.
 Exclusive Marketing Partners for McDonalds.
About Pinkstar OOH

Services
OOH Services

OOH Solutions

We focus on understanding our TG’s
behaviour, their lifestyle and touch points. Planning Process
tools
Integrated Media Planning.

Our media buys deliver best ROI in the industry

Raw Data Competitive Report
We have subscribed to competitive data from various
agencies which is validated by our monitoring team and
is then comprehended by our core planning team.
Competitive Tracking

McDonalds: A Case Study
Campaign Objective:
Introduction of the new range
of McSpicy Burgers in major
cities of India.
OOH Solution:
High impact sites were used to
target traffic in key arterial
routes and a classy array of
ambient media was used in
high footfall areas like Metro
Trains & Malls.
Result:
We were able to create a high
impact in the major markets,
the campaign got a great
response in terms of
awareness. It was highly
appreciated by the client as
well.

Campaign Objective:
Launch the slim collection while
bringing alive the proposition in
content as well as format.
OOH Solution:
The campaign was rolled out at
high streets and key
congregation areas. The criteria
for selecting sites was locations
with high visibility areas with
clear background. Cut Outs
were used to highlight the slim
look and to give a lively feel to
the displays.
Result:
With this campaign, Blackberrys
entered not only in metros but
has made its presence loud and
clear in tier II and tier III cities
as well.
Blackberrys: A Case Study

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Pinkstar credentials 2013

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