http://www.smmulive.com/register - Google+ Traffic Falls But Should You Still Be There? - Social Media Marketing, Use Social Media, Social Media,Social Media Strategy

1. Google+ Traffic Falls: But Should You
Still Be There?

2. The recent public launch of Google+
was enough to secure their future as
an up and coming social network
online – or was it? In the weeks since
the launch, something terribly familiar
is happening…people aren’t going
back.

3. Like Google Buzz or Google Wave,
Google+ might not be successful after
all. There has been a 60% fall in
activity since the launch – and this
bodes badly for Google.

4. But Google+ still has a respectful 43
million users, so is it worth using?

5. The Life and Times of Google+

6. One of the first things we noticed
about Google+ was that it attracted
lots of tech-people and business
influencers. The kind of people that
tend to be progressive and embrace
new technology.

7. We also noticed that conversations
and comments tended to be a lot
longer on the platform, than on
Facebook. This may have been due to
Facebook’s character limit on their
updates.

8. Now Facebook has upped their
character limit from 500 to 5000 –
which essentially destroys that unique
feature on Google+. It seems at every
turn, Facebook has been able to come
back with updates and fixes that have
blown Google out of the water.

9. But Google+ is still ticking along, with a
host of new features coming out soon,
like the much anticipated business
pages. Perhaps this will attract more
online users, and their numbers will
start to climb again.

10. One thing is becoming bracingly clear.
Google+ has not been the runaway
success that tech-lovers predicted. All
the hype, secrecy and beta-phase
testing in the world, could not combat
the kind of innovations being
produced by the Facebook team. So
the question remains – should you
bother being on Google+?

11. Facing The Music: The Google+
Dilemma

12. Honestly at this stage, it’s hard to say.
For business-minded people that want
to connect with influencers, it’s a nice
platform. For the average, everyday
user – it may not be as valuable.

13. And that’s why the influencers are
there in the first place. Google+ can’t
be successful without a mainstream
market. It’s behaving more like a really
powerful LinkedIn group at the
moment.

14. Bottom line is that it lacks the
addictive-ness of Facebook, the
marketplace, functionality and
connectivity of Facebook – and is living
in the shadow of an established giant
that will not be supplanted.

15. Google+ does not give users a
compelling reason to stay. They check
it out, muck around, and then head
back to Facebook. It’s been blindsided
by the incredible Facebook team.

16. At the end of the day, it’s up to you to
decide whether Google+ will be worth
using. Yes, you can establish a business
presence there without the business
‘page’ functionality, but even that
seems forced. Why not spend more
time on your Facebook business page,
where you know you can get good
returns?

17. Even business people know that time
spent on any social network is money.
Either you’re earning it, or you’re
losing it. All we can say is, good luck
Google+, you’re going to need it in the
coming days ahead.

18. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

19. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

20. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
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21. For more information about social
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online courses, please visit
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